I've just never really cared all that much about weight loss so I've never develed into it too much. I just assumed it was a simple eat less calories + burn more calories = profit, well, loss.
And my experience so far has been that as it seems cutting out foods overloaded in sugar and full fat milk wasn't too great for me

Though cutting it all out made me realise quite how bad it all is as I haven't changed my lifestyle other than consciously cutting out the rubbish and here i am ~6kg lighter.
Here I am looking at lighter bikes and components when I've almost lost the weight of an entire bike already!