penski said:
You're right: One person not buying a Kit Kat doesn't do much. However, a million people not buying a Kit Kat in a week does make a difference and a hell of a difference.
The boycott of Nestle is one of the most successful boycotts ever (if not the most successful). There are millions of people the world over who don't buy their foods and that translates to an immense amount of money Nestle no longer make. They may make billions otherwise, but I'm happy in the knowledge none of it is my money.
They have in the past had to give in to public and world protest as well. Do a google search for Nestle and Ethiopia - that whole affair was the reason I decided to boycott their products. Granted they did completely back down after being rightfully publicly slaughtered.
I also don't tell people I boycott Nestle other than when threads like this come up and people start saying how futile it all is or how I'm apparently doing it to be cool. I'll just politley decline offers from others for something that Nestle made and only state why I won't buy their goods when asked or surrounded by the misinformed (usually falls on deaf ears for that last group).
Major change comes from small change. It's as simple as that. Things such as boycotting Nestle and other such as Esso may be scoffed at now by the uninformed/ immoral, but they are growing in momentum and will continue to grow and grow and grow (again the Nestle boycott is unparalled in it's size, length and effect).
Do people want them to go bust? A fair few. The majority just wish they'd clean up their acts and use their power and wealth responsibly and actually do something useful to help the world. So far they have failed on an epic and criminal scale.
