Ahhh I see it now.
Your spec is at 742.99 ... but how about this:
What if he buys the 560ti SOC instead of the 480 ... but then he knocks off the value of the free games he gets.
He could get a few quid for the free games, maybe £5 each ? That's 15 quid back at least. I've actually just looked on my local trade-in shops website whilst writing this and they actually offer £12 cash trade for operation flashpoint red river !
Should fall under his budget doing that but hey if noise/heat isn't an issue for him then there's no point paying the extra the 480 will be absolutely fine. I personally though would rather have the quieter/cooler card.Personal choice.
A 6950 is a cool quiet card, and everyone in this thread seems to be suggesting it or a GTX480, you never know when the next killer game comes out that needs the ommphh.