That large profit has came at the price of alienating a large section of the games market. Now the business is heading to administration, they priced and mis-stocked themselves out of business. One thing I would say is that MMOs have had a large effect of the PC(and console) games retail market, large numbers of people stick to one game for years on end is not good for retailers. That is retailers that don't cater to them or try to draw them to other games. You go into game and the only gaming to be had is on a small 24" screen and the controller is unlikely to be plugged in, the only sound to be heard is top of the pops. It should be like walking into an old arcade, with games being played and their sounds blasting away. You may aswell be buying Y-fronts in Dun-Stores as shopping in game.