Well, a fool and his (or her) money.... Besides, is it a scam if they're happy with the product?
People have been scamming others with BS cosmetics, medications and such for decades, and will continue to do so until consumers themselves wise up. Heck, you can still buy a well-known 19th Century 'cure' for morphine addiction that is also a mental health tonic, nerve stimulant and a headache cure, although its marketing is somewhat different nowadays...
Why are you targeting Gwynneth, anyway, when there are far more people being scammed and ripped off by far bigger fish... Intel and Nvidia, for example, or the tat-sellers on Amazon, or just the whole wellness/crystal industry in Glastonbury.
Is it that much easier to pick on a pretty-faced* lone woman, than a pretty faceless corporation, you big bully, you....?
I tend to loosely agree with you here, it may be an oversimplification, but if someone is offered vagina smelling candles, and falls over themselves to type their credit card number in, and buy a big sack of them, I tend to see them as mugging themselves, not being mugged.
I feel a similar way, except in the case of people my age and older, who may be a tad technophobic, about greedy dumbos who blithely send off £1000 to a Nigerian prince, in the belief that they’ll be sent £500,000, and a bag of magic beans.