Disney's release of Marvel Studios's
Captain Marvel gave the domestic box office a much needed jolt after the first two months of the year struggled to compete with 2018. The twenty-first entry into the
Marvel Cinematic Universe delivered the franchise's seventh largest opening weekend of all time while grossing more over its first three days than the combined totals of
any previous three-day weekend so far this year.
With an estimated
$153 million,
Captain Marvel proved a massive success, bringing in the
third highest March opening of all-time, and don't be surprised to see actuals push the film's total a bit higher come Monday afternoon. Historically, the performance ranks among openings that include
The Dark Knight ($158.4m opening),
The Hunger Games: Catching Fire ($158m opening),
Rogue One ($155m opening) and
The Hunger Games($152.5m opening), the four of which representing a total domestic gross ranging from $408-530+ million.
GET MORE: Take a look at Captain Marvel's opening compared to similar debuts!
On average, the 20 previous releases in the MCU delivered a 2.76x multiplier, which would suggest
Captain Marvel's run would finish around $422 million based on the film's domestic opening weekend. That said, should it manage to top
Iron Man 3's $409 million domestic run it would rank as the fifth largest film in the MCU and, in terms of genre competition, it has a few weeks all to itself before WB's
Shazam! opens on April 5.
It is interesting to note exits, which show the film playing to an opening weekend crowd that was 55% male and 45% female, which, along with
Black Panther and
Ant-Man and the Wasp, is the smallest gender divide among films in the MCU, but nowhere near the 52% female crowd
Wonder Woman played to back in June 2017. Additionally, 64% of the film's opening weekend crowd was aged 25 or older, which ranks as one of the older audiences for an MCU film, while it earned an "A"
CinemaScore.
Internationally,
Captain Marvel delivered an estimated $302 million, making it the
fifth highest international opening weekend of all-time and the
sixth largest worldwide debut ever. Leading the way was the film's opening in China, which is estimated at
$89.3 million, which ranks as the third largest MCU opening weekend ever in the market behind
Avengers: Infinity War and
Captain America: Civil War. Behind China is South Korea with a $24.1 million debut followed by the UK ($16.8m), Brazil ($13.4m), Mexico ($12.8m), Australia ($10.7m), Indonesia ($10.1m), Russia ($9.8m), France ($9.2m), Germany ($7.8m), India ($6.9m), Thailand ($6.6m), Taiwan ($6.4m), Philippines ($6.3m), Malaysia ($5.6m), Italy ($5.5m) and Hong Kong ($5.2m). Next weekend the film will open in Japan serving as the only market where the film has yet to be released.