It’s really not though, supermarkets have huge buying power and the competition is extremely strong, particularly in fruit and veg. If U.K. farmers are not willing to supply say carrots which enable a super market to hit a 60p/kilo price point, they’ll just import them from somewhere that will.
Frankly no one is going to be paying £3/kg for wonky carrots any time soon which is the sort of pricing we will be talking about.
Generally speaking farmers make more money/wealth from just holding their land than actually farming it.
Generally speaking, farmers are not poor in that they are nearly all multi-millionaires. They may not make much, if any cash from actually farming and farming itself is really hard work but the reality is they are not poor in the true sense of the word.
When you look at the first series of Clarkson farm, he made nothing but from what I remember, that was before he was paid the subsidy so he did make something from it.