If am brultally honest Gav, I don't think many on here was saying that 4+ was going to be easy/Norm . But don't really remember. I do recall AMD pushing the multi core performance in workstation loads which tbf is good. especially compared to Intel at the time on the given price brackets
I was in the ryzen owners thread pretty much from day 1 and there were many, including amd matt hitting 4.0. Regardless I still believe that intel and AMD are both sending out binned units to reviewers.
With regards to their marketing I think they did a really good job, I got burnt by the single core speed which to be honest was not covered very well in the build up. My own fault yes but ryzen certainly isn't the holy grail that people make it out to be.