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Of course the exchange rate doesn't help. Less than a year ago you got $2 to the pound. If it was that now the 5870 would be £229 inc VAT and the 5850 would be £171.92 inc VAT.
People forget that when comparing prices. Really you should look at the dollar price of the 5xxx series and the GTX2xx series at launch to compare properly.
The GTX280 launched at $650 compared to the $399 of the 5870. That is a bargain in comparison.
Personally I think they are priced spot on and if our government hadn;t messed things up they would have only being £229 and nobody would be complaining.
This will force Nvidia to either release a monster or at least price the cards reasonably. Competition is healthy.
I would also expect the GTX285 (and hence lower models in the range) to drop in price once the 5850 hits in numbers which is also good news for everybody.
True, but the exchange rate for one thing isnt the what it was back then, nor is the market.
Still, £199 and £299 for what they are is reasonable imo, atleast on launch day.