I must admit I don't understand this at all.
We're not in Asia. Why does it matter if Asians are under-represented in football? So long as there are no barriers preventing them from joining a club or whatever, then why feel the need to push more Asians into football? If they want to they can. If they don't they don't have to. No pressure, no barriers, just a sport that is open to all, regardless.
Question: Does South Korea have a program to encourage non-Koreans to get into Korean football? Or K-Pop? Or anything? Why would they, it's bizarre.
If there are no barriers to entry, and everyone has the same opportunity, I do not see a need for "campaigns" to go above and beyond equality of opportunity. Frankly I don't give a crap if Asians are under-represented in football, so long as they are not actively facing discrimination and being obstructed in any way.
Things need to be equal and things need to happen organically in their own time. All these campaigns to push "inclusivity" and "representation" and have it done tomorrow... they all miss the point. There's no rush. Provide an equal playing field, stop seeing things in terms of xxx blacks, yyy Asians, just let things happen organically and at their own pace, and take pride in treating people equally.
That way people can also be assured that they get places on their own merit, not some bizarro forced inclusivity programme. It's just weird.