Drink the nanny state!

Dolph · 28 Sep 2009 at 11:55

http://news.bbc.co.uk/1/hi/scotland/north_east/8278312.stm

A brewery has launched a low alcohol beer called Nanny State after being branded irresponsible for creating the UK's "strongest beer".

Scottish brewer BrewDog, of Fraserburgh, was criticised for Tokyo* which has an alcohol content of 18.2%.

BrewDog said it hoped the same critics would now congratulate it for producing the 1.1% alcohol content Nanny State.

I like the way these guys think

What's the betting it gets ignored?

The country doesn't need the government making decisions for people, it is that culture that has got us into the social mess we are in now...

blix · 28 Sep 2009 at 11:59

Love it.

The Dread Pirate · 28 Sep 2009 at 12:00

They have my support!

Fenris · 28 Sep 2009 at 12:00

Brilliant.

PinkFloyd · 28 Sep 2009 at 12:07

Haha awesome

Need to try out some of that Tokyo*

Major_Knox · 28 Sep 2009 at 12:07

Dolph said:
The country doesn't need the government making decisions for people, it is that culture that has got us into the social mess we are in now...

Dangerous thinking

uber soldat · 28 Sep 2009 at 12:08

Alcohol Focus Scotland are deluded if they think that their stupid little focus group will ever be taken seriously

platypus · 28 Sep 2009 at 12:09

Dolph said:
I like the way these guys think

They're certainly good at the marketing game.

twist3d0n3 · 28 Sep 2009 at 12:15

brilliant stuff!

i think i'll buy both, then alternate between the 2 as to not get hammered after 1, or not hammered at all after 10

Duff-Man · 28 Sep 2009 at 12:16

I like it

Sankari · 28 Sep 2009 at 12:59

Dolph said:
The country doesn't need the government making decisions for people, it is that culture that has got us into the social mess we are in now...

Yeah, like the government's decision to allow 24 hour drinking. How dare they make that decision for us! Typical nanny state, allowing us to drink 24/7 instead of maintaining the traditional restrictions on licensing hours. I'm just disgusted that they're letting us drink whenever we like, instead of telling us when we can and can't drink! Freedom to drink at the time of our choosing?! It's political correctness gone mad! Or something. :mad:

wordy · 28 Sep 2009 at 13:03

Theres an alcohol focus group is Scotland? What do they do, focus on getting as many jocks to drink as much Tennants Super Strength as possible?

Rich_L · 28 Sep 2009 at 13:06

Somewhat ironic that the drinks industry is probably one of the most unregulated out there, with the Portman Group of brewers providing voluntary 'regulation' (of which Brewdog have fallen foul).

The worst they have experienced is being criticised by a charity - they haven't faced any censure or ban from the state at all.

Good marketing though - the 'controversy' no doubt provides useful free publicity.

DampCat · 28 Sep 2009 at 13:06

Evangelion said:
Yeah, like the government's decision to allow 24 hour drinking. How dare they make that decision for us! Typical nanny state, allowing us to drink 24/7 instead of maintaining the traditional restrictions on licensing hours. I'm just disgusted that they're letting us drink whenever we like, instead of telling us when we can and can't drink! Freedom to drink at the time of our choosing?! It's political correctness gone mad! Or something.

I'd say that was more of a backtrack on a decision they already made for us, rather than freedom they've granted to us.

wordy · 28 Sep 2009 at 13:19

DampCat said:
I'd say that was more of a backtrack on a decision they already made for us, rather than freedom they've granted to us.

Not by this government though, which is what Dolph is alluding to.

DominicStar · 28 Sep 2009 at 13:31

Good marketing, nothing to do with the fact they will make loads more profit out of this one due to seriously reduced duty, of course.

Wish all the IPA were still very high per centage would love to try some of the old ones.

Vonhelmet · 28 Sep 2009 at 13:48

Haha, good skills.

/got drunk and threw up last week for the first time in ages

Angilion · 28 Sep 2009 at 13:49

Beer used to usually have a much lower alcohol content than is common now, so "Nanny State" could have been called something else.

gillywibble · 28 Sep 2009 at 13:49

Sankari · 28 Sep 2009 at 13:50

DampCat said:
I'd say that was more of a backtrack on a decision they already made for us, rather than freedom they've granted to us.

See wordy's response. Successive British governments have relaxed licensing hours progressively (particularly since the 1960s). In fact, you have to go back as far as 1914 for a genuine example of "nanny state" legislation on licensing hours. Ever since then, it's been getting easier and easier to grab a pint!