Not only that, for many its an advantage in that they see bills stability across the year.
Some people cannot cope with budgeting that in the summer their bills will be lower but they need to put more aside for the winter months.
Much like some other sectors I suspect we will see in future clients monies in dedicated accounts, so that the funds are separated from the business more clearly. (think like solicitors work for example)
Only when a bill is produced can that money be removed from the clients funds to the businesses accounts.
Bar a deliberate fraud that should reduce the risk dramatically of companies going bust having spent the clients money already.
That wouldn’t stop them from going bust, if anything it will increase it because of the need for additional working capital and the costs associated with that.
However, it would stop other consumers having to pay for credit balances of those customers who are left in the lurch which I guess is the point.