The "30%" is also there/thereabouts to what GOG and most other digital distributors charge.
People wax lyrical about GOG but they are more shifty than Valve ever were in my opinion.
HumbleStore gives the most profit to devs but few people use them. It is funny, Humble give DRM Free AND more money to devs yet most think GOG is "better". Meh.
Errm, isn't HumbleStore merely a key reseller? Like I just went on there, they sell Just Cause 3, it states Steam is the platform it's available on.
When i buy Witcher 3 from GoG, I download it from GoG, it's not just a key to whack into Steam or another platform. These are incomparable things, GoG is a distribution service, HumbleStore is a key reseller and seemingly nothing more. Maybe some of the older titles are done through their own download system, I've never used them.
I also can't see how they take a smaller cut as they are effectively using other companies distribution and seemingly just buying keys, they aren't publishing.
Also, Humblestore isn't DRM free, SOME games are DRM free, as stated if you buy a key off them for a game then you go download it off Steam, it's got DRM on it. Gog has their own distribution platform and it is actually DRM free copies of games.
So yeah, GoG is better than HumbleStore, by a mile.
There is more DRM free stuff than I thought but without looking through every page and with no way to sort by price, it all looks like sub £6 indie titles and a lot of very old games.
https://www.humblebundle.com/store/...nded_genre&hmb_campaign=recommended_genre_1_0
Humblestore selling Witcher 3.... gives you a key to redeem on GoG, highlighting just exactly what these services are. Humble is a key reseller of 'major' titles and has some smaller indie titles. GoG seem to do only DRM free and, I can't even tell, I think everything is a key for it's distribution and no games are just keys for other platforms but I'm not sure on that.