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GeForce GTX 770 Specifications Leaked, Could Surprise with Pricing

they are just replacing the 680 gtx place in market look at there price thats where they will sit.

each product sits in a place to sell.

when a newer product arrrives it just replaces the older ones place.

they will be atleast 400 quid.

as said if you think theyll be 300 wake up its not a dream :p
 
~>Dg<~ said:
they are just replacing the 680 gtx place in market look at there price thats where they will sit.

each product sits in a place to sell.

when a newer product arrrives it just replaces the older ones place.

they will be atleast 400 quid.

as said if you think theyll be 300 wake up its not a dream :p
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I reckon £350 ( elsewhere, not OCUK prices)

That is what all the leaked prices point to.
 
andybird123 said:
no one component has the lions share, that is the entire point, everyone in the chain will be wanting to make a good margin, a bare minimum of 20% and more like 30 or even 40% margin on premium components

if nvidia charge $150 for the GPU, the AIB adds on say $50 of costs and then a 30% margin = $285, a distro wants 30% (lets ignore shipping costs as per container you are probably only talking £1-2 per item) = $408 and the retailer wants 30% too which comes to $583

not far short are we?

if you manage to cut out the distributor then you are buying in less bulk so the AIB's margin will be higher and so will the retailers, if you are buying less than container quantities then your cost of shipping goes up by quite a large factor as well, and given that you probably want your goods in place quicker than 1-2months on the sea then you are talking air freight which will be even more expensive again

the distributor I used to work for would never go below 25% margin because it would cost roughly 20% of it's turnover to service the business, so anything less than 20% was a "loss" in real terms, ideally you wanted to be making 30-40% on small volume business and 25% reserved for frequent pallet quantity business

if you are making 30% margin, a 10% discount on price comes straight off your bottom line, so it's a 30% reduction in profit

if anything I would say the AIB's would want a higher than 30% margin as well, I've seen anything up to 80% manufacturer margin (not on GPU's I hasten to add) when I've managed to get an insight in to their costs (it is amazing how often a manufacturer will send out distributor pricing and forget to delete their internal cost structure tabs from a spreadsheet for example)
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30% margin on GPU, oh I wish and I wish again.

Seriously OcUK buys every manufacturer of VGA direct from the the actual manufacturer in USD dollars. Some we buy at distribution levels as we distribute certain brands, and a lot of the brands we sell more than some distributors.

I can tell you now that for the last 2-3yrs the margin for the Etailor and AIB have vastly reduced, its actually a struggle to break into double digit margin on graphics, especially the high-end big movers. If we manage to make 15% on a new high-end VGA SKU its time to throw a party. Facts are the UK is a fierce and competitive market as such a lot of the Etailors are actually selling at below 5% margin, I know this as I've worked at a few Etailors now.

The only time an Etailor might see 30% on a GPU is for a truly crazy deal or EOL sell out deal to help an AIB clear old stock. Or finally on a very low-end GPU where £2-£3 profit can mean 30% as the revenue value was like £25


At distribution level the margins are even tighter, 99% of the time always single digit margin with a lot of deals being processed at sub 2% margin, its a cut throat market. Big big margins are only seen on items for example such as cables.

Fact is the market has been fierce for the last few years, Etailors margins have reduced across the board, some into single digits, its why so many have disappeared as overheads became great than profits, that eventually leads to them disappearing.

I've being buying, forging relationships, dealing direct with AIB's, NVIDIA, Matrox, AMD, PowerVR, 3DFX in their time for over 10 years, I'm known throughout this industry world wide, I know what I am doing and its my live, there is no such things as the margins you speak off when you include your freight cost (total landed price), we as Etailors just wished there was as do the AIB's.

The people who make the margin is the GPU manufacturer, they make a fortune, see NVIDIA's accounts for proof, can't say the same for AMD though they are getting back on track.

As to the UK sell price, well the GPU manufacturer will suggest an RRP, which Etailors will try to achieve, but the deciding factors are the landed cost of the product, then the margin which the Etailor adds on, which is not even remotely close to 30%.


Onto 770, everyone shall be pleasantly surprised by the price of this product to end user its a great card at an equally great price. :)
 
~>Dg<~ said:
they will be 400 quid.

300 hahahaha nice one guys :D
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It's not as far fetched as it sounds.

Logically speaking, if they are cheaper than the GTX680 in the USA, they *should* go on sale less than the GTX680 here too, as the overheads of putting them on the shelf in a UK store will not be any more than the overheads of putting a GTX680 there (less even as some of the taxes involved are % based and the items value is lower).

If they really are going to be 13-17% less than a US 680 then they could quite easily be a similar % less here putting them close to £300 (not accounting for retailers raising profit margins ofc).
 
straxusii said:
I'm not talking profit, whilst one part of the chain might make more profit than another it doesnt mean they are responsible for more of the total cost of the product.

I'd be amazed if Nvidia weren't the lions share of the total cost of the product in the UK.
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what you've just said makes literally no sense, the profit figure that each link in the chain adds IS the cost of the card in the UK
 
If these 770's are £300-350, it may be over-priced for the date of the tech but it's still a damn good price imo for the 4th fastest nvidia card on the market. It gives me just a wee bit of regret for jumping at the 780. You can SLI 2 770's for £50-100 more then a single 780. Which means nvidia are giving a truly generous throwback to customers and without a doubt the 780 is a massive rip off.
 
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andybird123 said:
what you've just said makes literally no sense, the profit figure that each link in the chain adds IS the cost of the card in the UK
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See my reply, he is dreaming when it comes to margins on GPU at all levels, only maybe the GPU manufacturer makes such margins and more so. Certainly not the AIB, distributor or etailor.
 
Gibbo said:
I can tell you now that for the last 2-3yrs the margin for the Etailor and AIB have vastly reduced, its actually a struggle to break into double digit margin on graphics, especially the high-end big movers. If we manage to make 15% on a new high-end VGA SKU its time to throw a party. Facts are the UK is a fierce and competitive market as such a lot of the Etailors are actually selling at below 5% margin, I know this as I've worked at a few Etailors now.

The only time an Etailor might see 30% on a GPU is for a truly crazy deal or EOL sell out deal to help an AIB clear old stock. Or finally on a very low-end GPU where £2-£3 profit can mean 30% as the revenue value was like £25

I know what I am doing and its my live, there is no such things as the margins you speak off when you include your freight cost (total landed price), we as Etailors just wished there was as do the AIB's.

The people who make the margin is the GPU manufacturer, they make a fortune, see NVIDIA's accounts for proof, can't say the same for AMD though they are getting back on track.
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I'm talking gross margin before freight costs - that's how we always worked, hence why I said anything less than 20% is not profit, because freight and wages will quickly eat away that 20%, so yeah 5-10% net, less for big bulk if you are competing with a competitor

OCUK's accounts show 15% net margin, so allowing for freight and wages at 20% would mean 35% gross margin average

20% costs as percentage of turnover is pretty universally true based on looking at distributors from all manner of industries and anywhere from about 5million turnover to over 100million

nvidia's accounts show they make, on average, $80 per GPU sold, I don't know what their costs are so I don't know what this relates to as a profit margin, but their end of year shows 648 million profit on a revenue of 4 billion, which is also 15% net
 
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andybird123 said:
I'm talking gross margin before freight costs - that's how we always worked, hence why I said anything less than 20% is not profit, because freight and wages will quickly eat away that 20%, so yeah 5-10% net, less for big bulk if you are competing with a competitor

OCUK's accounts show 15% net margin, so allowing for freight and wages at 20% would mean 35% gross margin average

20% costs as percentage of turnover is pretty universally true based on looking at distributors from all manner of industries and anywhere from about 5million turnover to over 100million
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I can give you an example, FOB price on a product is $358.00 per unit, this is the product cost. Now we could buy at FOB and arrange the importer ourselves, total cost be close to $370 per unit or alternatively the AIB uses their courier, so your looking at $375.00 landed into our warehouse.

That is 3-5% to get the product into our warehouse. Out of all the etailors and distributors I've worked for they do not add staff/overhead cost onto the actual products, only the shipping cost, so they add profit onto their landed cost.

Based on what your saying, we sell all our GPU's at a loss, really your maths does not add up..............

OcUK sells a lot of items which have far far higher margins than GPU, that is why we can see 15%, compare that to some other Etailors and you will see were doing very well to hit that. :)
 
andybird123 said:
VGA Margin speculation
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seriouslymemereasonably.jpg
 
coming from currently owning a gtx 295 a 770 would be a massive leap if the price is right for me. saying that a 670 well be awesome too. eiather way its a Win Win for me. but that 670 had better drop like a stone when the 770 is out not paying £300+ for a 670.

when is the 770 out btw?
 
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