I can understand you being defensive on the subject of margins, but your accounts are public record and tell a slightly different story to the one you are telling, unless you are saying that GPU's are a loss leader and you sell millions of these high margin cables that you referred to
your net margins are not much lower than nvidia's infact
you have me over a barrel really, because if I post up any definitive proof that corroborates my story you can ban me for posting competitor links or whatever
Why would I ban you, I am speaking the truth, can say this honestly on my own life and my families.
Do you really think we made 30% on GTX 780 or any other Etailor. I could set them to 30%, but we'd sell very few if any at all, even if that was 30% on FOB price.
Like I say you could pull all the head VGA buyers from all the Etailors/distributors together and not one of them would say different.
30% does not exist on current mainstream/high-end GPU when the product is current and popular. Such margins only exist on entry level or when an extremely good deal is done or when buying EOL/Overstocks from manufacturers/distributors.
Having worked for 4 major Etailors in Europe, also having personal friends and very close relationships to people within the AIB's I know this for a fact.
To the point that if I was to speak to one of UK's largest distributors today and say hey guys, your making 30% on me on GPU, so come on cut me a better price. They would actually think I'd lost my marbles, was on button moon and smoking on a crack pipe, as its simply not possible for most to make even double digit margin at distributor level when dealing with their bigger customers.
The only time such crazy margins could/might happen is when a distributor sells into a corporate/educational/government account, they generally pay far higher prices as they simply have no idea on what the product cost. In companies I've worked for previously the corporate sales team actually sold items into corporate accounts for more than they were advertised online.
But good buyers know the cost at AIB or to distributor and smash their supplier down to get to the buy price they want and the distributor/AIB will do it as they want to win business and grow their market share.
An example would be I buy memory direct from manufacturers in Far East, even with some at factory level and I drive them so hard on price they actual sell to me at a loss and use marketing monies to fund the actual purchase and memory is sometimes one of those products where there is healthier margins, particular if the buyer is very good with his timing, for example buying months worth of stock just before the market turns and prices double/triple within a month, then big margins can indeed be achieved. But memory/flash is hugely volatile market, where GPU pricing is stable and though memory effects the overall cost its a small percentage factor in adjustment on a VGA card.