There's a couple of things people seem to be missing with the 2k series.
Firstly, the cards are still in the same price brackets, what's changed is the naming conventions. Nvidia has killed off the Titan as a gaming plus more GPU, that brand is now just for prosumers a la Titan-V. The card named 2080ti is the new titan tier card, the card named 2080 is the new x80ti tier card, the card named 2070 is the new x80 tier card. This is why the prices look at first glance to have jumped so much, because Nvidia have retired the Titan brand and incremented the numbering of the other card tiers to be more like how they used to be prior to the 600/700 series.
Secondly, and this is kinda the funny bit, this means Nvidia are now defacto admitting they have been fleecing us for the past six years by launching midrange cards with high end numbers (I.E the 670/680 and 970/980 launching as "top end" before the real high end cards followed) which we already knew anyway, they haven't launched a high end GTX card on launch day since the GTX580, but it's funny to see them finally switch back without a word and make the fans who tried to defend them ("680 is a real flagship! the 780 is just a new tier beyond high end!" xD) look silly.