The 2*** series has to go down as one of the worst in GPU history. Nvidia forget that these cards need to offer decent value as well decent performance gains. These cards offer very little in that regard.
As for RTX features, you're paying for features that aren't even viable yet. Where are the games, where is all the content that justifies the exceptionally high price tag for the hardware.
With prices like these Nvidia should be putting some multi-million pound investment into developing games/creating new studios that take full advantage of the hardware.
With AAA developers no longer pushing technology beyond console level, all you get is higher frame rate console ports. That's it.
I honestly think people buying these cards are just stupid with money.