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The cards with superior coolers will cost more LOL... There is no chance a founders (reference) edition going for £620 is going to make for example a EVGA Classified version cheaper
This is Nvidia price bumping the range, get real. The only cheaper versions than a Founders (reference) will be the tacky and cheap plastic blower shrouds and they will be about £50-65 cheaper.
In time we will see a price drop on these if AMD bring out a card that has about the same performance and a lot cheapr. The new mid range price is now £600+ this is what Nvidia has done.![]()
Exactly this.
Market is greedy they won't sell to you something that is faster (overclocks better, better cooling etc) for cheaper price.
I disagree, Obviously cards like the Classified will cost more but the basic models shouldn't. For example the reference 980 or 970 wasn't the cheapest way to buy one.