The point is, you have to use Google Play because it's where the apps come from. I said the marketing for Google's apps is a joke because it is. Have you ever seen an advert for Allo or Duo?
But of course you'd think their advertising is good because you work for them! You've just given yet another PR response.
Err, no. I do not work for them. I think the contribution to Google's sales from app downloads in the Play Store are a fact, not a "PR response." I deal in facts to back up my assertions. I simply read publicly available information.
Perhaps you misunderstand me? I said their Google Play SALES "results" are outstanding which means that they are successfully getting the word out about how good their apps are. The fact is that they are generating sales of apps in the Google Play Store of more than £ 1 billion every three months. This is a solid result which means they are doing a lot of things right in the Play Store.
And their own "Google apps" (your term) are top downloads on the iOS Play Store---eg, Google Maps, Search, YouTube.
Moreover, I have said it before and will say it again. I believe we are moving to a post-app world. There is simply too much clutter and layers now with the huge variety of apps that do the same thing. Why spend money trying to differentiate yourself in a cluttered, commoditised world?
For example, if you want to send someone a message, a typical screen might look like this:
Or a screen showing apps to travel around NYC might look like this:
These app sites are built for providers rather than for people like you and me to use.
This is one of the reasons I think voice has become and will increasingly become such an important input mechanism for me on my Pixel. I would rather Google simply provide me the info I need in one go rather than having to open a bunch of different apps. I would rather Google do the work for me rather than the app. 20% of all search now is by voice and this trend can only continue with increasing penetration of mobile. That is why Google Home is a must have product for me when I am at home.
How is Google able to do this aggregation reasonably well? Because they have so much of my data and because of their machine learning algorithms and their increasing reliance on Artificial Intelligence. This is why I see the future differently to you: I do not see app marketing as essential for my Google experience and would prefer to see them direct their spending on getting me results faster and in a more relevant way and interesting way such as using artificial reality (AR) or virtual reality (VR)---eg Daydream or Google Assistant/Google Home's voice response.
Spending on machine learning, voice, voice translation, artificial intelligence and AR/VR seems a more sensible way for Google to spend money than on Google Play app store marketing. Did you know that Google Assistant is now available on more than 100 million devices?
You may recall Google introducing Google Lens a few months ago, to be available later this year. The concept is based on use of your Pixel's camera. Again, as a means of asking questions and getting things done in the real world which likely will be superior to any app on my phone. Lens will know what you are looking at and respond accordingly. For example, you see a poster for your favourite band. You could take a picture, get relevant information and buy a ticket.
This is the future. Or as some might say, skating to where the puck is going to next rather than where it is now.
I do not need more apps cluttering my Pixel. Do you?