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if it's close to £300 and nvidia claims 980 performance, so that's going to be a best case scenario, lets not forget a overclocked 970 can get close or even beat a stock clocked 980 which released at £275 2 years ago, so we've waited 2 years for a card at the same price that will probably just match an overclocked 970 this is a massive fail. Tbh even at £250 this is a fail, this card NEEDS to be around £200 that'll never happen because 1. Nvidia are greedy ******** and 2. it will cannibalize the 1070 and 1080 sales.