Lol, I'd suggest anyone buying a 1070 should keep it to themselves for a while, as they'll be setting themselves up as a real hate figure around here.
I'm settled on buying a 1070.
Moving from a R9 290, my AOC 24" GSYNC monitor arrived yesterday, and regardless of AMD offerings, felt confident going 1070.
I've been AMD for some time and while no "real" issues with either manufacturer, the AMD cards have been way to noisy, way too warm, and I just want to try out the other side to see how it feels.
The initial pricing point there feels high. I was planning to buy after 25th of this month(payday) but could buy now if I wanted. Will probably hang off and see if pricing settles and if AMD's launch can impact pricing a bit.
For me as an Irish customer, from those slipped prices I'm looking at £550, which is actually not overly interesting or acceptable, and if they don't come down a bit I might continue to hold off.
Money isn't specifically the object here, I just have some principles attached to my purchasing at times, and feel Nvidia are being a bit brave here with the pricing. And the only way to outline to brands "no, not paying that" is actually not buying the stuff.
Don't begrudge anyone buying one, people are free to do what they want with their money. Everyone though should be conscious of potentially negative effects a purchase can have on the market as a whole.