Over £400!!! Nvidia....just wow.
GTX 970 was £260
And still is, mostly
Probably nVidia doesn't want to disappoint resellers who still have 970s in their warehouses. It should've been posiible to put 1070's price tag nearby 970, but both nVidia (if still producing old chips) and resellers want to suck money from two shelves Golden marketing rule is not to kill cash cow, but if one had a choice: replace one with another, or have two.... what would choose ? Market knows however that cash cow is located in strict price area and nVidia owners very soon understand this, I hope.
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