Actually I did have a Galax 970 Black Edition which I returned after the memory fiasco. Then bought a 2nd hand 7970 to crossfire and its actually the same or slightly faster than the 970, and saved £200 in the process.
As someone that moved from 7970/7990 trifire, to a single 980, then later SLi 980s, I think that's crazy.
I'd rather have a single 980 than the AMD setup I had before.