So you think people who are happy to buy a card that suits there budget would look and say "well, I am not an nVidia fan, so I best not bother with these". You couldn't be further from the truth. The price for the 970 is right in the sweetspot and power/performance is fantastic. The neutral guy will buy what suits best and the 970 is ticking all the boxes.
not if AMD drop their prices next week to counter this, as for me, if i was after a bargain i'd get another ex-miner 7990 for 260 quid, now that's a bargain !!!!
yes the 970 looks really good, but next year it'll be history when AMD bounce back