lol i'm trolling? most of you obviously didnt reasd the actual interview and just see the headline
Usually any interview with EA or Activision personnel, is PR huffpuffery which just wastes everyone's time.
I understand fully what he said, but unfortunately he misses the point that usually these 90% discounts and such, are usually for a limited time, possibly just a day.
The advantage is that it gets advertised if its a good game.
Steam, by now has had quite a lot of numbers crunched, they know what discounts are good and the profit they can get off of each, so its hardly like they are randomly putting 90%, 50% or 20% discounts on random games.