Guessing that the 9900K is no longer in high demand given the fact everyone and their Dad now has them in stock, and prices are falling daily. The marvellous £469.99 is massively offset now that you don't have the sole supply in the UK and prior to that you were making massive margins on the products, not to mention that the stock would have been supplied before the dollar rate hit the $1.25:£1 it is at now.
You'll never answer truthfully, but I'll ask anyway, how many 9900K's have you shipped in December so far, and how many did you ship in the whole of November, OCUK only, and not trade sales at 2-3% margin, actual customer sales or SI product only. My bet is it is a lot lower that predicted hence the price drop, got to get rid of the stock.
We've been ahead of the market in the UK the whole time though, always in stock, always leading on price, that is what counts and is most important to UK consumer looking to place a purchase.
Sales data run down as follows:
November B2C 9900K Retail: 350pc
November B2B 9900K Retail: Under 100pc due to shortage
December B2C 9900k Retail so far: 410pc
December B2B 9900k Retail so far: 200pc
So on retail part, December sales have already beaten November.
November B2C 9900K Tray: 1400pc
November B2B 9900K Tray: 400pc
November SI 9900K Tray: 140pc
December B2C 9900K tray: 350pc
December B2B 9900K tray: 100pc
December SI 9900K tray: 85pc (SI demand drops midway through December due to shipment cut off)
As always we expect January to beat December sales, then a big slump comes in February and the market start picking up March onwards, certainly for ourselves anyway.
We are very happy, we are doing well over 1k unit per month of 9900k and as were expecting some further supply constraints in Q1 next year we are well stocked as such, but that why I am in the position I am as OcUK was the only reseller in the UK to never be out of stock of 9900K tray since day one and stock is always king and of course I own our stock at a better rate than the current live rate.
Plus we have the binned CPU sales which is not included in the above which is around another 50 units since launch of binned CPU's plus whatever special system projects are underway.
Funny you say 2-3% margin too trade, the prices now on the site are essentially that on tray product, we only discount further for trade if they are buying large volume and willing to pay cash (bank transfer).
. Happy days indeed.
