Personally, I think this is the best option. Offering the consumers something the pirates can't have as an incentive to buy it. Album art, or online play are 2 good examples, I heard that vinyl sales lately have gone up as people like the feeling of a nice solid product.
Spore is an example, the obvious benefit was the online play, it would have been enough to persuade a lot of people to purchase the full game if it hadn't had the DRM, and instead it crippled it so the pirated product was better than the version for sale. If companies offer something so that the consumer gets a better product than a pirate would then I think that is the best approach.
I tried ubuntu once. I installed it fine, however once I actually tried to use it I had so many problems. It seemed pretty much every problem I had could only be solved by editing configuration files manually using a text editor. It's not exactly intuitive. I wanted to like it, the idea of free open source software really appeals, so I've tried it a few times since then, but every time I try I just end up giving up and going back to windows.
I don't know what year you tried it, but since 8.04 and 8.10 have been released you dont need to edit any config files at all!!!
Obviously if your blindly copying from guides on the internet, your going to have to edit configs and use the terminal, simply because its easier to explain rather than saying click > applications > internt yada yada yada
As for the piracy thing, iplayer & the other "brands" there a good idea, but still riddled with DRM. So still ultimately pointless. Thats where the "illegal" way still wins, I can download it in equal or better quality, watch it as many times as I like, watch it on different systems easily (linux, osx, windows, BSD) watch it round a mates problem free, no hassles. I'm talking about TV shows, dont really do films, as I like blu-ray

thats why i dont watch/rent crap films, I dont even bother pirating them, no point if i think the plots crap.
Some people download every film release, they cant actually have the time to watch them anyway?

If piracy didnt exist, do you honestly think these people would still buy every release?
I cant wait for the day when music/film/tv/software comapnies realise this, piracy/DRM is a double edged sword. The Fat cats do not want people to share there purchases, pirates liberate the media from evil & make it open to all.
I would pay a subscription of £10 a month for all the TV shows I wanted advert free, same for film & music. Wtihout any DRM of course.