~~~~~IMPORTANT ANNOUNCEMENT - Regarding Intel Sandybridge CPU/Motherboards (1000's IN STOCK)!!~~~~~

[koolpc]

Nope because were also a system integrator.

Our system business accounts for 25% of our overall business and is far higher margin than that of selling components.

So basically we'd rather have the ability to sell systems at 25% margin than say a CPU at 5-10% margin.

Then there is supply and demand, if we have 100 CPU's and we can't get more for 30 days, we will set our price to a point where those CPU's still sell out but we make higher margin. Yes we could keep price low, but we could risk selling out in as short as week, then due to selling out of CPU we loose motherboard, memory and possibly other attachment sales until the CPU is restocked. Wheras when we have stock, even if our price is high our stock will still sell out but we will have attachment sales too.

Basically we could go ultra competitive, sell all our stock, but then have no stock for a week or two resulting in many lost sales, wheras we could just increase price slightly, like 3-4% make our stock last, still sell it all but make the extra profit.

Its a business and there is a saying, if you can sell all your stock at 15%, then why sell it at 5%, thats just business sense.

What OcUK does do is add extra value, like say a games voucher such as Lost Planet 2, customers know we have stock and know they will get it next day, they also know we have the UK's largest forum full of instant support should it be required and they also know our customer service wheras not perfect but is very good.

This is an honest answer, some of you may not like it, some of you may understand the business ethics behind it but I could just try to pull the wool over your eyes but this is the honest answer.

When I can get myself another 2000-3000 units our pricing will be very competitive just like it is on other CPU's, look at our AMD for example and other Intel lines.

I understand now. Fair comment.

 

[Gibbo]

It seemed to me like alota people upgrading were coming off DDR2. I'm quite suprised by that, either that or 40% of people went else where. I do feel the ram could probably be expanding on ocuk. I quite like mushkin personally and defo looking forward to you increasing the 1.5v range as I've got to buy new ram I see no reason not to get it really unless its quite highly priced. Looking for 8gb ~ £110, which might be optimistic on 1.5v ram.

I'm also looking for a new case but I just can't find one that is tickling my fancy. I used to love a Lian-li case you used to stock with a blue ring on the front. Very minimalistic and quite big, around £150 but im guessing its EOL now? Or did you cut back on lian-li?



I agree with this statement. While I've had my qualms and dislikes in the past, it is still the shop I almost always come back to.



===============

On a complete side note gibbo, my pc is acting up bad atm. Can't play games and i've now got it down to three posibilities:

Mobo
PSU
GPU

Now if its the mobo i'll just upgrade sandy bridge anyway but the PSU and GPU were both bought from ocuk. I think im 80% sure it is the PSU but I can't be 100%, how much would ocuk charge me to test it if you tested it and it turned out it wasn't the problem? Its a Seasonic M12 600w, cost me £120 when I bought it from you lot. Which is a bit irritating that it appears to be dieing. Also the M12 is EOL I believe so what might I expect in the RMA if that was the case? It's about 4 years old now so I'm not sure if my warrenty is actually still with ocuk or if I have to ship it off to seasonic. I'd rather it went to you guys.

Also my GPU is BFG, which I beleive no longer do their warranties and i'm guessing OCUK have no obligations for that either do they? If my gpu has died I think I will not be able to upgrade to sandy bridge for a few more months as that will be another £250~300 extra to replace. I don't really do cheap unfortunately. Though I'm pretty sure i'll end up being caught up in some "this week only" and end up spending another £900 on what was only meant to be a gpu.

Such a shame about BFG, they were an incredibly good company and I bought them for that reason because my GPU's always die and I always need the warranty and now its not there I don't think

You have to remember our customer base, we have customers that upgrade every month, haha, so many already had DDR3.

Regarding BFG warranties, I am unsure, I heard a rumour KFA2 were looking after BFG warranties, so maybe drop KFA an email asking them regarding it, you never know you could get lucky.

Regarding Seasonic warranty, it will be with the manufacturer as its after 3yrs, but you can also try contacting our returns as you might find they have something in place as Seasonic still have a UK distributor who should handle it, so try ourselves as our returns department may already have an arrangement or something in place. But saying that Seasonic rarely fail, we only stopped selling them as they were hugely overpriced.

 

[chippy08]

Gibbo are you going to try and do some offers along these lines ?

Asus P8P67 + Core i5 2500k
Asus P8P67 Pro + Core i5 2500k
MSI P67A-GD65 + Core i5 2500k

 

[Monveda]

It is impossible to plan anything even for the next day when you keep increasing the prices like that and very annoying too to be honest. Fair enough you want to sell systems with better profits but there are a lot of people here ( including myself ) who'd like to build their own systems and not pay extra.We are your customers too.I spent £500 last month and was planning to buy cpu+MB+cooler today which is another £350-400
but I won't and even if you drop the price of cpu £10 tomorrow , I'll lose the vat deal and nothing really will change.

What I see here is you take your customers for granted.You probably think we'll pay anything just to have something a week earlier.You're wrong.

Another thing , who really cares about lost planet 2 game here ? At least give a decent game.I'd much rather not have it and pay 10 quid less.Also , I am a new customer but already one of the two deliveries I got was 4 days late.Too much for next day eh ? And please don't try to sell the forums , we don't need to buy anything to use it and what makes this forum big is the type of customers you have little respect for.Not those who buy the ready systems and pay silly amounts.

Of course it is a business and of course you are trying to make money but I think some of your strategies are wrong and too greedy.But I understand , you are doing very well these days to care about customers with less profit margins.

 

[Stormar]

well i am looking to buy now but i,m not going to pay £341.98 when 4hrs ago its was £30 cheaper thats the price i should have paid with the ram not without,so i will wait a few days till the prices settle.

i also think bundles that are not overclocked is a good idea,especially as this is new and you state that if you update the bios the oc and warrantry is void,which to me seems harsh as there will be updates for bios to correct the problems ppl have with the new bios.thatis the reason i didn,t go for your oc bundle today when i read it.

 

[MumboJumbo]

You have to remember our customer base, we have customers that upgrade every month, haha, so many already had DDR3.

Regarding BFG warranties, I am unsure, I heard a rumour KFA2 were looking after BFG warranties, so maybe drop KFA an email asking them regarding it, you never know you could get lucky.

Regarding Seasonic warranty, it will be with the manufacturer as its after 3yrs, but you can also try contacting our returns as you might find they have something in place as Seasonic still have a UK distributor who should handle it, so try ourselves as our returns department may already have an arrangement or something in place. But saying that Seasonic rarely fail, we only stopped selling them as they were hugely overpriced.

KFA2 you say? Cheers for the heads up. That may well save me a lot of money, I would guarantee my purchase of a sandy bridge from ocuk as a way of saying thankyou if this is true.

It's true I bought it because I thought it would never fail, but apparently not the case. I'm hoping later this week to have more time on my hands and actually get this sorted out. Hopefuly in time to see some good deals on sandy bridge, though I'll be purchasing 2600k and I'm thinking you probably won't be doing any deals on that as the 2500k is so much more popular. Though It might help you shift some of them instead of 2500k's.

 

[Gibbo]

It is impossible to plan anything even for the next day when you keep increasing the prices like that and very annoying too to be honest. Fair enough you want to sell systems with better profits but there are a lot of people here ( including myself ) who'd like to build their own systems and not pay extra.We are your customers too.I spent £500 last month and was planning to buy cpu+MB+cooler today which is another £350-400
but I won't and even if you drop the price of cpu £10 tomorrow , I'll lose the vat deal and nothing really will change.

What I see here is you take your customers for granted.You probably think we'll pay anything just to have something a week earlier.You're wrong.

Another thing , who really cares about lost planet 2 game here ? At least give a decent game.I'd much rather not have it and pay 10 quid less.Also , I am a new customer but already one of the two deliveries I got was 4 days late.Too much for next day eh ? And please don't try to sell the forums , we don't need to buy anything to use it and what makes this forum big is the type of customers you have little respect for.Not those who buy the ready systems and pay silly amounts.

Of course it is a business and of course you are trying to make money but I think some of your strategies are wrong and too greedy.But I understand , you are doing very well these days to care about customers with less profit margins.

Prices change, that is never going to change, but they also go down not just up. For instance GTX 580's have dropped today, I remember one of the Asus P67 boards dropping, along with several memory lines. Its unfortunate that all the items your looking at may have change in the wrong direction for you but that can't be helped and the I5 2300 chips dropped. The prices change that just how it is, our competitors also been moving prices today as well on these CPUs, also upwards. Sometimes you get lucky, sometimes not so lucky but to say it effects your planning, well were talking minimal price changes here, maybe £20 maximum on a shopping basket of £500-£1000 worth of kit. Thats a less than 2% change.

How can our strategies be too greedy when some prices drop as well, the fact we've given a vat back offer now for a week, we do a lot to bring customers great deals.

If we were greedy then why did we sell MSI 5850 for £125 delivered, some £30-£50 cheaper than competitors, we could have just put them on the site at £150 and left them to sell making a fortune, but we decide to pretty much give them away.

Were not greedy, but were also not a charity, we are a business and wheras we aim to be competitive we don't aim to be the cheapest on everything.

Fact is were never gonna be able to make every customer happy or have the best deal on everything.

Many people care about the LP2 game, if they did not Intel would not have put the money into buying thousands of them to promote with CPU's and those who don't want the game, well they sell them and get money for them. So a lot of our customers like the game vouchers even if they don't actually want the game.

You've had bad luck with deliveries, but the whole UK delivery network until very recently has been recovering from the extreme weather that effected the whole country, shut down airports and caused couriers to get major backlogs. On a whole even during this period we were having a 90% sucess rate on next day delivery, now the weather is reasonably normal thats sucess rate is far higher.

Hold on your saying the OcUK forums are so big and its full of people we have no respect for? Sorry your a million miles of the mark, I've met 100's of guys from these forums, bought them a pint, been out on meets, is that really the actions of a person who has no respect for the people on the forum?

Also if I don't respect our forum members, then explain the free shipping for forum members, explain why we go out of our way to answer questions and tell me why in my free time at 23:36 at night I am debating this with you? Yet according to you I don't respect the forum members, all I can say you are wrong!

 

[Gibbo]

well i am looking to buy now but i,m not going to pay £341.98 when 4hrs ago its was £30 cheaper thats the price i should have paid with the ram not without,so i will wait a few days till the prices settle.

i also think bundles that are not overclocked is a good idea,especially as this is new and you state that if you update the bios the oc and warrantry is void,which to me seems harsh as there will be updates for bios to correct the problems ppl have with the new bios.thatis the reason i didn,t go for your oc bundle today when i read it.

Hi there

£30 cheaper?
The CPU changed by approx £5-£8.
What else changed to cause this difference with what you were ordering?

 

[b0rn2sk8]

Of course it is a business and of course you are trying to make money but I think some of your strategies are wrong and too greedy.But I understand , you are doing very well these days to care about customers with less profit margins.

The strategy is spot on, its nothing to do with greed. Its not a race to be cheapest. Its about selling as much stock as you can for the highest price people will pay.

Do you realise how much the mark up is for a coke at any fast food outlet?


For those that don't know its over 1000%


Probably due to the Geil ram going out of stock as well as the MSI board on offer but tha'ts not exactly your fault. That ram was a cracking deal.

 

[Gibbo]

KFA2 you say? Cheers for the heads up. That may well save me a lot of money, I would guarantee my purchase of a sandy bridge from ocuk as a way of saying thankyou if this is true.

It's true I bought it because I thought it would never fail, but apparently not the case. I'm hoping later this week to have more time on my hands and actually get this sorted out. Hopefuly in time to see some good deals on sandy bridge, though I'll be purchasing 2600k and I'm thinking you probably won't be doing any deals on that as the 2500k is so much more popular. Though It might help you shift some of them instead of 2500k's.

Gonna say we'd be more likely to do a deal on the slower seller, hence the 2600k.

 

[chippy08]

Gonna say we'd be more likely to do a deal on the slower seller, hence the 2600k.

What about the people who dont want the 2600k because of the high price ?

 

[MumboJumbo]

I think it's unfair to blame delivery on a retailer. As far as i'm aware there was only once that ocuk didn't send off my delivery when they were ment to and i've had a lot off ocuk. However the delivery people MY GOD utter rubbish where I live. I couldn't get a parcel delivered on the day I specify to save my life. Even if I offered them a bonus they still would screw it up!

 

[Gibbo]

The strategy is spot on, its nothing to do with greed. Its not a race to be cheapest. Its about selling as much stock as you can for the highest price people will pay.

Do you realise how much the mark up is for a coke at any fast food outlet?


For those that don't know its over 1000%

I know here we are making mostly single digit margin figures and where were lucky maybe as high as 15%. People whinge and cry, though we all go and happily spend 60p on a can coke, that must be at what, 500% margin at a wild guess?

Its crazy, same goes for car parts, margins are around 40-100% then add in the £50-£150 per hour labour charges.

The PC industry is a very low margin sector.

 

[Gibbo]

What about the people who dont want the 2600k because of the high price ?

Then do as many others are, buy the 2500k or save up.

 

[MumboJumbo]

What about the people who dont want the 2600k because of the high price ?

Already discussed to death. Most places don't have it in stock or are selling it near ocuk's price. As i've stated many a time in this thread. While it royaly sucks its just buisness and if you want it cheap you will have to preorder it elsewhere and wait even though by the time they get stock ocuk may well have brought their prices down to compete with taht price anyway. So who knows eh?

Gonna say we'd be more likely to do a deal on the slower seller, hence the 2600k.

Then you will likely have my monies the moment I discover if its psu or gpu problem and how my warranties are effected . Hopefuly by the time I find out the prices will be at a more normal level and all will be good

 

[chippy08]

Then do as many others are, buy the 2500k or save up.

so are you going to do a bundle for Board and 2500k or just a bundle for the board and 2600k ?

 

[RavenXXX2]

2500k is the one I'd go for, clocks as good as a 2600k, only missing the hyperthreading, which I don't think is a deal breaker.

 

[koolpc]

Its a very competitive market these days. Obviously people are going to shop around for the very best deal but as with OcUK, you have a very good sales team who do try to come up with some great prices, an awesome forum (these days) with loads of help and for me, a very quick delivery service with good couriers.

A business is just that, a business, not a charity. OcUK have to make money to keep afloat and also to keep giving out great deals to loyal members.

I critised OcUK and these forums in the past but boy have they improved!! All for the good of us. Like Gibbo said, you can't please everyone all the time.

Ok, prices have been doing some cartwheels. If you are not happy then don't buy. Simples. For me, i don't mind waiting for things to die down a bit as it is always hyper when a new product hits the market.

To be fair, Gibbo always tried hard to bring us great deals and i think that Monveda's post is way off of the mark.

 

[Gibbo]

so are you going to do a bundle for Board and 2500k or just a bundle for the board and 2600k ?

I said earlier in this thread I shall look at a P8P67 and 2500k bundle and put it live tomorrow, its nearly midnight and I am not about to start working now, but promise to sort something first thing in the morning, because I do respect all the members here even though some seem to think otherwise.

 

[chippy08]

I said earlier in this thread I shall look at a P8P67 and 2500k bundle and put it live tomorrow, its nearly midnight and I am not about to start working now, but promise to sort something first thing in the morning, because I do respect all the members here even though some seem to think otherwise.

Thats good of you.