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~~~~~IMPORTANT ANNOUNCEMENT - Regarding Intel Sandybridge CPU/Motherboards (1000's IN STOCK)!!~~~~~

I think there would be more demand for the pro rather than the standard. Would be a pretty nice deal you go going there if you put it up. Be nice to see deals like that more oftern, possibly with ram too.

The pro only really offers SLI compatibility as an extra, wouldn't of thought there was much demand for that? (and a different network chip but that's not worth the extra)

Our best selling mainboard has been the P8P67 Pro, done 200 since Saturday. :D
The standard one we've sold about 80. :)

I shall see what kind of bundle deal I can do it on it tomorrow and put it live on website. :)

That's surprising to me, as i wouldn't have thought that many people would have need for SLI?
 
I think there would be more demand for the pro rather than the standard at least I thought most were going for the pro? Would be a pretty nice deal you go going there if you put it up. Be nice to see deals like that more oftern, possibly with ram too.

We do great deals all the time, but its not always the deal people want.

A few of the top of my head done recently:-

Corsair 4GB 1600MHz kits - £35 Inc. VAT
MSI 5850 Twin FrozR - £125 Inc. VAT
GTX 580's - £399 Inc. VAT
XFX 5870's - £185 Inc. VAT
I5 2300 - £136.99 Inc. VAT *current deal*
HIS 69xx launch pricing and never running out of stock!

See This Week Only, GeIL RAM amongst other kit.

We always have deals on and are sometimes the UK cheapest, many of the above perfect examples, but you can never cater for all thats the problem.

Our Christmas day deal with 5% off and free shipping for all went down a storm, we did 3x more business than any previous Christmas, was very popular, made Christmas day as busy as a normal trading day. :)
 
The standard only has x4 on the second crossfire as well. I remember seeing a more indeapth analysis by someone on these forums. There are a few other subtle changes but I admit it's not huge. Still I'd rather the pro I think, but I'm not too fussy about budgets.

OcUK were first, clearly evident from time stamp on the threads, infact I think OcuK was first by almost 24hrs, the other competitor followed.....

Thats good to hear. To be honest, considering how the owners talk I'm not actually surprised it was them who copied.

Do you think you could get into the habbit of doing bundles which have discounts not huge surcharges on more oftern? While I don't doubt the overclocked bundles probably sell well to those who don't have the know how, this is a site named overclockers so would be nice to get some bundles aimed at us.
 
The pro only really offers SLI compatibility as an extra, wouldn't of thought there was much demand for that? (and a different network chip but that's not worth the extra)



That's surprising to me, as i wouldn't have thought that many people would have need for SLI?


Popular due to 6950's I'd imagine, as were selling 250+ 6950's a week, so Crossfire/SLi is very important to a lot of our customers.
 
Were a business and due to business effects we sell a product based on what it will sell for in a timely manner before it is replenished, its better we have stock at a higher price then sell out and have no stock even if our price is low. Looking at our competitors, there is only one other with stock and were within £10 of their price but we are supplying Lost Planet 2 game wheras they are not. :)

I don't get the bit in Bold. Surely it is better to sell the goods rather than try to keep them as 'in stock'. People will just shop elsewhere if they can get it cheaper.
 
We do great deals all the time, but its not always the deal people want.

A few of the top of my head done recently:-

Corsair 4GB 1600MHz kits - £35 Inc. VAT
MSI 5850 Twin FrozR - £125 Inc. VAT
GTX 580's - £399 Inc. VAT
XFX 5870's - £185 Inc. VAT
I5 2300 - £136.99 Inc. VAT *current deal*
HIS 69xx launch pricing and never running out of stock!

See This Week Only, GeIL RAM amongst other kit.

We always have deals on and are sometimes the UK cheapest, many of the above perfect examples, but you can never cater for all thats the problem.

Our Christmas day deal with 5% off and free shipping for all went down a storm, we did 3x more business than any previous Christmas, was very popular, made Christmas day as busy as a normal trading day. :)


Ahhh stop posting so fast!

Oh it's true these are good deals, but it be nice to have bundled ones like you are suggesting. They would also mean people don't source parts from differnt shops so much as is oftern the case. I think they would sell well at least.
 
Asus P8P67 + Core i5 2500k = £299
Asus P8P67 Pro + Core i5 2500k = £319

Am i doing it right?

Inclusive of VAT and shipping and that would = bargain not to be missed :D (well, free postage for us lot anyway i guess)

I have to jump in and say "inclusive of VAT" because i know what shops are like, they all talk in exVAT numbers giving the impression of awesome prices only for me to go :( when i notice VAT getting added on
 
The standard only has x4 on the second crossfire as well. I remember seeing a more indeapth analysis by someone on these forums. There are a few other subtle changes but I admit it's not huge. Still I'd rather the pro I think, but I'm not too fussy about budgets.



Thats good to hear. To be honest, considering how the owners talk I'm not actually surprised it was them who copied.

Do you think you could get into the habbit of doing bundles which have discounts not huge surcharges on more oftern? While I don't doubt the overclocked bundles probably sell well to those who don't have the know how, this is a site named overclockers so would be nice to get some bundles aimed at us.


The bundles provide a service, were here for the long term picture, not a quick win, therefor our bundles are tested properly qhich is clearly evident by the fact a competitor has changed its bundles from 4.8GHz down too 4.6GHz, I mean what testing and R&D did they do, or did they just read our forums and think oh beep beep better change those quick before we get them all back.......

We test ours thoroughly for several days if not a week before going live, we then warrant the bundle will run at those speeds and are confident in doing so, this is where the premium comes from and its for our money customers who don't want to risk doing it themselves or getting kit that can't hit those speeds.

We expect our more knowledgable customers to buy the components and do it themselves as afterall they can't have their cake and eat it.

I can look into offering a few more motherboard + cpu and possibly + ram bundles, but these would not be pre-configured or overclocked/tested in anyway and as such we could maybe give a discount on those as the only time is that of myself in configuring them online for sales.
 
Inclusive of VAT and shipping and that would = bargain not to be missed :D (well, free postage for us lot anyway i guess)

I have to jump in and say "inclusive of VAT" because i know what shops are like, they all talk in exVAT numbers giving the impression of awesome prices only for me to go :( when i notice VAT getting added on

I saw a 2600k for 210 quid and in the most tiny print i've ever seen it had the real price with vat underneath. Was shockingly bad retail practice.
 
The bundles provide a service, were here for the long term picture, not a quick win, therefor our bundles are tested properly qhich is clearly evident by the fact a competitor has changed its bundles from 4.8GHz down too 4.6GHz, I mean what testing and R&D did they do, or did they just read our forums and think oh beep beep better change those quick before we get them all back.......

We test ours thoroughly for several days if not a week before going live, we then warrant the bundle will run at those speeds and are confident in doing so, this is where the premium comes from and its for our money customers who don't want to risk doing it themselves or getting kit that can't hit those speeds.

We expect our more knowledgable customers to buy the components and do it themselves as afterall they can't have their cake and eat it.

I can look into offering a few more motherboard + cpu and possibly + ram bundles, but these would not be pre-configured or overclocked/tested in anyway and as such we could maybe give a discount on those as the only time is that of myself in configuring them online for sales.

Oh I don't argue that your overclocked bundles are clearly far better than said competitor who I find suprising have such a loyal fan base over there really who seem to defend their owners like they are some gods.

I just think that when a big cpu release like this comes out, everyone is looking to do a full mobo/cpu/ram upgrade and likely heat sink. Seems like a golden opertunity to put some bundles up which give a discount on this process. You'd make a killing I would have thought if your bundle was cheaper than the competitor. Obviously further down the line the bundle probably isn't so useful as people start upgrading single parts again instead of whole systems.
 
I don't get the bit in Bold. Surely it is better to sell the goods rather than try to keep them as 'in stock'. People will just shop elsewhere if they can get it cheaper.

Nope because were also a system integrator.

Our system business accounts for 25% of our overall business and is far higher margin than that of selling components.

So basically we'd rather have the ability to sell systems at 25% margin than say a CPU at 5-10% margin.

Then there is supply and demand, if we have 100 CPU's and we can't get more for 30 days, we will set our price to a point where those CPU's still sell out but we make higher margin. Yes we could keep price low, but we could risk selling out in as short as week, then due to selling out of CPU we loose motherboard, memory and possibly other attachment sales until the CPU is restocked. Wheras when we have stock, even if our price is high our stock will still sell out but we will have attachment sales too.

Basically we could go ultra competitive, sell all our stock, but then have no stock for a week or two resulting in many lost sales, wheras we could just increase price slightly, like 3-4% make our stock last, still sell it all but make the extra profit.

Its a business and there is a saying, if you can sell all your stock at 15%, then why sell it at 5%, thats just business sense.

What OcUK does do is add extra value, like say a games voucher such as Lost Planet 2, customers know we have stock and know they will get it next day, they also know we have the UK's largest forum full of instant support should it be required and they also know our customer service wheras not perfect but is very good.

This is an honest answer, some of you may not like it, some of you may understand the business ethics behind it but I could just try to pull the wool over your eyes but this is the honest answer.

When I can get myself another 2000-3000 units our pricing will be very competitive just like it is on other CPU's, look at our AMD for example and other Intel lines. :)
 
Oh I don't argue that your overclocked bundles are clearly far better than said competitor who I find suprising have such a loyal fan base over there really who seem to defend their owners like they are some gods.

I just think that when a big cpu release like this comes out, everyone is looking to do a full mobo/cpu/ram upgrade and likely heat sink. Seems like a golden opertunity to put some bundles up which give a discount on this process. You'd make a killing I would have thought if your bundle was cheaper than the competitor. Obviously further down the line the bundle probably isn't so useful as people start upgrading single parts again instead of whole systems.


You see I don't do bundles, but I agree we should maybe look at just some regular none OC bundles where we just put 2-3 items together as a recommendation and give a discount for buying them all at once. :)
Whilst still doing our awsome pre-configured OC bundles alongside. :)

I think the loyality comes down because its a small forum, everyone kind of knows each other on a personal level which is an OK thing and some might be scared by the size of this forum. Its good that people are loyal, but at the same time they do seem to get rather upset if someone has a genuine issue or complaint and it kinda goes into freefall.

The other issue though is were already making a killing as we can't get the stock in the doors quick enough, because you have to remember OcUK has a huge advantage and thats these forums, the info and helpfulness available here is second to none. :)
 
When I can get myself another 2000-3000 units our pricing will be very competitive just like it is on other CPU's, look at our AMD for example and other Intel lines. :)

I am holding you to this!

I think it is more annoyance that most of us would rather shop here but feel that we would be ripping our selves off in doing so but I guess the whole point is that not many other places actually can ship chips out atm so why charge less.

On a side note whats with the SSDS eh? They still sooo expensive everywhere and I really want a 250gb one. When do you reckon they might be a more realistic price? Say £120 or under?
 
You see I don't do bundles, but I agree we should maybe look at just some regular none OC bundles where we just put 2-3 items together as a recommendation and give a discount for buying them all at once. :)
Whilst still doing our awsome pre-configured OC bundles alongside. :)

I think the loyality comes down because its a small forum, everyone kind of knows each other on a personal level which is an OK thing and some might be scared by the size of this forum. Its good that people are loyal, but sometimes loyality is blind.

The other issue though is were already making a killing as we can't get the stock in the doors quick enough, because you have to remember OcUK has a huge advantage and thats these forums, the info and helpfulness available here is second to none. :)

Well if you run out of stock you can always jig the bundles about to change ram/heatsinks etc. Though if the stock issue is on the cpu that wouldn't be so easy.

Still I think it's a great idea and well worth looking into because you know anyone buying a SB has to be buying ram and a mobo at least and likely a heat sink and thermal paste. If they arn't buying it all from you then you are loosing sales no matter what as someone else got that sale. It's not like someone upgrading an i5 where you don't know if they bought a mobo elsewhere, you know they have if its sb ;).
 
This is an honest answer, some of you may not like it, some of you may understand the business ethics behind it but I could just try to pull the wool over your eyes but this is the honest answer.

It's answers like that, that even given products with lower prices elsewhere, that keep me shopping here. The sort of reply that the majority of shops would shy away from and attempt to hide, given straight and honestly, top man Gibbo.
 
Well if you run out of stock you can always jig the bundles about to change ram/heatsinks etc. Though if the stock issue is on the cpu that wouldn't be so easy.

Still I think it's a great idea and well worth looking into because you know anyone buying a SB has to be buying ram and a mobo at least and likely a heat sink and thermal paste. If they arn't buying it all from you then you are loosing sales no matter what as someone else got that sale. It's not like someone upgrading an i5 where you don't know if they bought a mobo elsewhere, you know they have if its sb ;).

We've done well though, as people buying the CPU's have all purchased a motherboard alongside. And over 60% have purchased memory which is better than we expected as older DDR3 is compatible, just run it sub 1.60v. :)

Though we have been quick to act by testing our memory and updating descriptions to say sandybridge compatible and updating the working voltage range so customers can easily what DDR3 is compatible. :)
 
We've done well though, as people buying the CPU's have all purchased a motherboard alongside. And over 60% have purchased memory which is better than we expected as older DDR3 is compatible, just run it sub 1.60v. :)

Though we have been quick to act by testing our memory and updating descriptions to say sandybridge compatible and updating the working voltage range so customers can easily what DDR3 is compatible. :)

It seemed to me like alota people upgrading were coming off DDR2. I'm quite suprised by that, either that or 40% of people went else where. I do feel the ram could probably be expanding on ocuk. I quite like mushkin personally and defo looking forward to you increasing the 1.5v range as I've got to buy new ram I see no reason not to get it really unless its quite highly priced. Looking for 8gb ~ £110, which might be optimistic on 1.5v ram.

I'm also looking for a new case but I just can't find one that is tickling my fancy. I used to love a Lian-li case you used to stock with a blue ring on the front. Very minimalistic and quite big, around £150 but im guessing its EOL now? Or did you cut back on lian-li?

It's answers like that, that even given products with lower prices elsewhere, that keep me shopping here. The sort of reply that the majority of shops would shy away from and attempt to hide, given straight and honestly, top man Gibbo.

I agree with this statement. While I've had my qualms and dislikes in the past, it is still the shop I almost always come back to.



===============

On a complete side note gibbo, my pc is acting up bad atm. Can't play games and i've now got it down to three posibilities:

Mobo
PSU
GPU

Now if its the mobo i'll just upgrade sandy bridge anyway but the PSU and GPU were both bought from ocuk. I think im 80% sure it is the PSU but I can't be 100%, how much would ocuk charge me to test it if you tested it and it turned out it wasn't the problem? Its a Seasonic M12 600w, cost me £120 when I bought it from you lot. Which is a bit irritating that it appears to be dieing. Also the M12 is EOL I believe so what might I expect in the RMA if that was the case? It's about 4 years old now so I'm not sure if my warrenty is actually still with ocuk or if I have to ship it off to seasonic. I'd rather it went to you guys.

Also my GPU is BFG, which I beleive no longer do their warranties and i'm guessing OCUK have no obligations for that either do they? If my gpu has died I think I will not be able to upgrade to sandy bridge for a few more months as that will be another £250~300 extra to replace. I don't really do cheap unfortunately. Though I'm pretty sure i'll end up being caught up in some "this week only" and end up spending another £900 on what was only meant to be a gpu.

Such a shame about BFG, they were an incredibly good company and I bought them for that reason because my GPU's always die and I always need the warranty and now its not there I don't think :(
 
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