So word is that z490 is not selling well at all (not surprised). Expect some price cuts.
Z490 and PCI-4.0 will need popcorn budget also.
DIY Intel CPU's are not selling well at all.... Amazon Best sellers 9 out of 12 are consistently Ryzen with the best-selling Intel never getting past #6, its not often they get even that high.
Since Zen 2 its been a complete turn around, a literal flip, Intel are where AMD was before Ryzen, about 80% of DIY CPU sales are Ryzen.