Intel to launch 6 core Coffee Lake-S CPUs & Z370 chipset 5 October 2017

smilingcrow · 17 Sep 2017 at 15:30

Journey said:
It's probably easier just to look at large partner shipments to indicate where volume is. Retail is like a drop in the ocean compared to OEM's like Dell/HP/Acer/Lenovo etc.

Does nobody know how big a slice of the pie retail CPUs are? OEM dominates but by how much?

I was very surprised to see in that article what the best selling Intel CPU was for the whole period:

'i7 7700k continued to be far and away the most popular Intel part sold.'

Is that typical? If so their margins at retail are massive.

Journey · 17 Sep 2017 at 15:34

smilingcrow said:
Does nobody know how big a slice of the pie retail CPUs are? OEM dominates but by how much?

Well Dell alone shipped over 10 million "Traditional PC's" in Q2 '17, and they are 3rd biggest OEM, if the total retail sales for a single quarter approached anywhere near this I'd be very surprised.

smilingcrow · 17 Sep 2017 at 15:42

Journey said:
Well Dell alone shipped over 10 million "Traditional PC's" in Q2 '17

Is that a mix of desktops and laptops?
Interested more in how desktop CPUs compare at retail v OEM.
Laptop retail CPU sales are negligible these days as most laptops are not using a socket not that they were ever that large.

Journey · 17 Sep 2017 at 15:56

It would indicate that both desktop and laptop, AIO, and others are included in this bracket. I cannot find a number anywhere for retail CPU sales, however I did find this from 2014.

"The i5-6600k is in better supply, but it's still short. For the i7-6700K, it really is super short."
"To compare the amount of stock to this time last year, PCR understands that Intel shipped roughly 90,000 CPUs into Europe in Q3 2014, and this year it's estimated this could be 60,000 units."

That's all retail SKU's, for Q3 '14 - only 90,000 in the whole of Europe.

kitfit1 · 17 Sep 2017 at 16:07

smilingcrow said:
Is that a mix of desktops and laptops?
Interested more in how desktop CPUs compare at retail v OEM.
Laptop retail CPU sales are negligible these days as most laptops are not using a socket not that they were ever that large.

Something to keep in mind, AMD APU's are not available yet. Dell announced very very early on that they were "onboard" with AMD. If you go back to the early 2000' the vast majority of all laptops shipped with AMD cpu's, even non Dell laptops.
If you look at a well known Hot UK retailer of laptops, 99% of what they sell are "Intel inside". Once AMD APU's are shipping to OEM's i think you will find that there is a very fast turnaround in the amount of "Intel inside" laptops available on that UK retailer's site and shops. The thought of buying and marketing faster cpu's to a market at lower cost and at more profit will be too much for any OEM or retailer to ignore.
Once that happens, things will really change and even the mindset of the buying public may change as well.

gavinh87 · 17 Sep 2017 at 16:19

kitfit1 said:
Something to keep in mind, AMD APU's are not available yet. Dell announced very very early on that they were "onboard" with AMD. If you go back to the early 2000' the vast majority of all laptops shipped with AMD cpu's, even non Dell laptops.
If you look at a well known Hot UK retailer of laptops, 99% of what they sell are "Intel inside". Once AMD APU's are shipping to OEM's i think you will find that there is a very fast turnaround in the amount of "Intel inside" laptops available on that UK retailer's site and shops. The thought of buying and marketing faster cpu's to a market at lower cost and at more profit will be too much for any OEM or retailer to ignore.
Once that happens, things will really change and even the mindset of the buying public may change as well.

Just a thought but when was the last time you saw an AMD ad on the tv?
I still see a few from intel.

kitfit1 · 17 Sep 2017 at 16:54

gavinh87 said:
Just a thought but when was the last time you saw an AMD ad on the tv?
I still see a few from intel.

Gavin, don't be so silly. I've seen 1000's of "Intel Inside" adds. Not once in my entire life have i seen an AMD on telly. The fact remains though that in the early 2000's the vast majority of laptops had AMD cpu's in them. I think that during the next year both you and i will see the laptop market change from "Intel inside" to AMD. For OEM's and retailers, profit is king, and to be honest, both will make much more profit selling AMD "inside" laptops than they can ever dream of selling Intel "inside".
Going back to the 2000's, AMD didn't advertise then either, they just had the best cpu's the OEM's could buy at the right pricepoint.........................................once OEM's don't offer Intel "inside" cheaper and faster than AMD "inside"............................then it's just a matter of time.
Joe public buys on price and what his "mate down the pub says"....................................not flashy adverts.

Perfect_Chaos · 17 Sep 2017 at 16:56

Don't see Intel adverts as often as in the past, but i like that one

kitfit1 · 17 Sep 2017 at 17:13

Perfect_Chaos said:
Don't see Intel adverts as often as in the past, but i like that one

Lol..................................priceless

gavinh87 · 17 Sep 2017 at 17:14

kitfit1 said:
Gavin, don't be so silly. I've seen 1000's of "Intel Inside" adds. Not once in my entire life have i seen an AMD on telly. The fact remains though that in the early 2000's the vast majority of laptops had AMD cpu's in them. I think that during the next year both you and i will see the laptop market change from "Intel inside" to AMD. For OEM's and retailers, profit is king, and to be honest, both will make much more profit selling AMD "inside" laptops than they can ever dream of selling Intel "inside".
Going back to the 2000's, AMD didn't advertise then either, they just had the best cpu's the OEM's could buy at the right pricepoint.........................................once OEM's don't offer Intel "inside" cheaper and faster than AMD "inside"............................then it's just a matter of time.
Joe public buys on price and what his "mate down the pub says"....................................not flashy adverts.

I'm not being silly at all.
People are talking about changing peoples mindsets, how can you do that when people don't even remember the last time AMD were considered worthwhile?
They need to improve their marketing.

jigger · 17 Sep 2017 at 17:23

gavinh87 said:
I'm not being silly at all.
People are talking about changing peoples mindsets, how can you do that when people don't even remember the last time AMD were considered worthwhile?
They need to improve their marketing.

And when was that?

Most people have no clue what's included in a system. I bet most don't care too much beyond price.

You really do base a lot of your scenarios around assumptions. Fact is AMD have as good or better technology and the industry they operate in is technology and price driven not marketing and advertising.

gavinh87 · 17 Sep 2017 at 17:27

Assumptions? Says the one talking about ryzen without owning one.......
Believe it or not, people stay loyal to a brand. Good luck convincing non tech people to jump to something they've not used in the past 10 years.
AMD need better marketing.

Doobedoo · 17 Sep 2017 at 17:27

jigger said:
And when was that?

Most people have no clue what's included in a system. I bet most don't care too much beyond price.

You really do base a lot of your scenarios around assumptions. Fact is AMD have as good or better technology and the industry they operate in is technology and price driven not marketing and advertising.

Try telling Apple that

jigger · 17 Sep 2017 at 17:30

gavinh87 said:
Assumptions? Says the one talking about ryzen without owning one.......
Believe it or not, people stay loyal to a brand. Good luck convincing non tech people to jump to something they've not used in the past 10 years.
AMD need better marketing.

Again another assumption. An incorrect one.

Doobedoo · 17 Sep 2017 at 17:30

gavinh87 said:
Assumptions? Says the one talking about ryzen without owning one.......
Believe it or not, people stay loyal to a brand. Good luck convincing non tech people to jump to something they've not used in the past 10 years.
AMD need better marketing.

That the job of the salesmen on the shop floor knowing their stuff and thus providing the correct unbiased advise. Nothing a greasy palm can't sort out though.

jigger · 17 Sep 2017 at 17:32

Doobedoo said:
Try telling Apple that

Kind of, but if you want the best note book? Or are you saying AMD should spend 30 years building and also most going bust building a full non PC ecosystem?

Doobedoo · 17 Sep 2017 at 17:35

jigger said:
Kind of, but if you want the best note book? Or are you saying AMD should spend 30 years building and also most going bust building a full non PC ecosystem?

No i was just joking. I get what you are trying to say.

gavinh87 · 17 Sep 2017 at 17:35

jigger said:
Again another assumption. An incorrect one.

An assumption that people stay loyal to a brand? Ok. I'm wrong here.

Doobedoo · 17 Sep 2017 at 17:38

gavinh87 said:
An assumption that people stay loyal to a brand? Ok. I'm wrong here.

No you are right also I mean we see plenty of that on this forum.

humbug · 17 Sep 2017 at 17:38

gavinh87 said:
I'm not being silly at all.
People are talking about changing peoples mindsets, how can you do that when people don't even remember the last time AMD were considered worthwhile?
They need to improve their marketing.

That mindset has already changed.