Soldato
lucifersam said:you have to remember that most of a CPUs reputation comes from the high end users that know what they are shouting about, the other 99% of the market, ie the people that dont have clue listen to people like us rave about conroe and then decide they want one when in actual fact they couldnt tell the difference between conroe and and old 3500+. So the idea is get the enthusiasts on side and then watch the OEM demand rocket. Since OCuk probably controls most of the enthusiast demand then that makes them the perfect people to supply. Its all in the name, Overclockers shouts enthusiast market!
Interesting.
Sadly not all so true, biggest market by far is to do with marketing on TV - something that Intel are very very good at.
Joe public don't like to look 'stupid' when they wish to buy, so they go in with a known name (back to something they see on TV)
This is where PC mags reviews can help (they review BRANDs with known brands Inside)
Its all relative to each other - hype, advertising, ignorance.
AKA Dell's business model.
Sadly enthusiasts are still minority, since the gamers overlap is dropping off now the Consoles are starting to take dominence.
As for OCUK and latest hardware - everyone should know by now, you pays your money and takes your chance.
You wana blame someone? blame youselfs for a serious lack of patience and some pretty disgraceful materialistic attitudes.
Not to mention some ppl's lack of manners.