They should, i'm part of the enthusiast segment of their market, the problem is they cannot even come close to where Intel are currently. Hence why Intel take my money, it'll stay that way for a good few generations at this rate.
The great news is that the enthusiast market couldn't even keep them in cakes and coffee.
It's all about the mass market, something you seem to be forgetting about completely. Their APUs dominate the mass market so well it's not even funny. And there's no competition to them at all.
I really can't emphasise just how many times AMD have openly come out and declared that they would not, and could not, compete at the top end of the market any more. It's funny just how many times they have rammed that home, only for plebs like the one who wrote that article to ignore them completely and go on with their false hope that AMD are going to become competitive at that level and offer CPUs that will beat Intel.
It's simply not going to happen, ever, so get used to it.
What they will do is just go about their business knocking out stuff that appeals to, and sells to, the mass market.
Why are they not rushing to put Steamroller in an AM3 board? because quite frankly there is just no point. Fact is a 6300 makes for a great gaming CPU and can run and play any game you could wish to. If you want more cores for productivity? get an 8320 or above because again, they will do what you need them to.
Pushing your budget to the absolute brink of company destruction just so that people like Boomstick and Almighty will stop whining isn't going to happen. The last FX CPUs that did beat the Intels cost an absolute fortune to make and produce, and AMD were taking a loss on them just to prove a point.
Now by rights Intel should have keeled over and died during that period. But they didn't because of the stinky attitude people have toward AMD. IE - their products should be cheap because, you know? they're not Intel they're AMD.
And that is why Intel are still around, because people bought the ****ey P4 with the awful Netburst in droves, simply to spite AMD.
And they are the same line up of drones all calling for AM3+ to be discontinued. Thankfully they do what's right for them.