Just what is NVIDIA up to?

[gpuerrilla]

Something has defiantly gone wrong there....

AMD Radeon RX 7900 XTX Review - Disrupting the GeForce RTX 4080

Navi 31 is here! The new $999 Radeon RX 7900 XTX in this review is AMD's new flagship card based on the wonderful chiplet technology that made the Ryzen Effect possible. In our testing we can confirm that the new RX 7900 XTX is indeed faster than the GeForce RTX 4080, but only with RT disabled.

www.techpowerup.com

As always though I am optimistic that one day (hopefully RDNA4) it gives decent performance. They should also close the gap slightly on other features but the main factor has always been value (price).

 

[Blackjack Davy]

All very well, but what happens to me is that I look higher and higher and eventually get to a price that I am simply not prepared to pay.

I imagine that they believe that the upsold sales will outweigh anyone refusing to pay/cannot pay and they're possibly right on lists on owned gpu's on here 4090's appear with with high percentage so clearly there are no shortage of people willing to pay. If someone actually needs a card rather than it simply being an upgrade itch "I don't really need it I just want one" they'll have to pay whatever Nvidia wants and thats the direct consequence of a near monopoly. Either way Nvidia doesn't care you're just a cash cow to them.

Metro Exodus (RT) claim +50% vs 6950XT
Reality +47% vs 6900XT

CP2077 claim +70% vs 6950XT
Reality +52% vs 6900XT (oof)

Something has defiantly gone wrong there....

AMD Radeon RX 7900 XTX Review - Disrupting the GeForce RTX 4080

Navi 31 is here! The new $999 Radeon RX 7900 XTX in this review is AMD's new flagship card based on the wonderful chiplet technology that made the Ryzen Effect possible. In our testing we can confirm that the new RX 7900 XTX is indeed faster than the GeForce RTX 4080, but only with RT disabled.

www.techpowerup.com

"GPU manufacturer overhypes performance figures" shocker! What does seem to happen however is that everyone forgets Nvidia did the same thing with their presentation slides with ridiculous claims for 4080's etc which turned out to be heavily massaged numbers. Go figure.

 

[MCFC_ANDY]

I imagine that they believe that the upsold sales will outweigh anyone refusing to pay/cannot pay and they're possibly right on lists on owned gpu's on here 4090's appear with with high percentage so clearly there are no shortage of people willing to pay. If someone actually needs a card rather than it simply being an upgrade itch "I don't really need it I just want one" they'll have to pay whatever Nvidia wants and thats the direct consequence of a near monopoly. Either way Nvidia doesn't care you're just a cash cow to them.

gamers are a fickle bunch,they dont mind being shafted many times over as long as they have the latest gpu for the usual reasons, those who cant afford the best will happily buy lower to join i have the latest club

 

[z10m]

"GPU manufacturer overhypes performance figures" shocker! What does seem to happen however is that everyone forgets Nvidia did the same thing with their presentation slides with ridiculous claims for 4080's etc which turned out to be heavily massaged numbers. Go figure.

Are you sure.? Because what I remember is Nvidia showing performance figures including DLSS and frame generation which was explained at the bottom of the slide.

 

[JediFragger]

I think some of the momentum was lost when at the reveal they touted a 50% improvement when in reality it was much lower (even with generous benchmarking from the reviewers). If the XT/X did offer that jump I think many more would have swayed.

I think current drivers are putting it somewhere about 42% over the 6950XT, that was 27.7.1 iirc from a vid I've seen.

 

[kute]

Are you sure.? Because what I remember is Nvidia showing performance figures including DLSS and frame generation which was explained at the bottom of the slide.

You know what they were doing.

Anyways, I personally would only buy an Nvidia card in this era because of the driver package, but in all honesty, it's doing nothing for me - my main thing these days are VR sims, and DLSS is unusably blurry up-close and frame gen doesn't seem to be in any VR game and no one is going to add the overhead of ray tracing

 

[Calin Banc]

gamers are a fickle bunch,they dont mind being shafted many times over as long as they have the latest gpu for the usual reasons, those who cant afford the best will happily buy lower to join i have the latest club

Is not like they're GPUs makers as many as phone makers. You buy what you need and afford and that's about it.

 

[Grim5]

I imagine that they believe that the upsold sales will outweigh anyone refusing to pay/cannot pay and they're possibly right on lists on owned gpu's on here 4090's appear with with high percentage so clearly there are no shortage of people willing to pay. If someone actually needs a card rather than it simply being an upgrade itch "I don't really need it I just want one" they'll have to pay whatever Nvidia wants and thats the direct consequence of a near monopoly. Either way Nvidia doesn't care you're just a cash cow to them.


"GPU manufacturer overhypes performance figures" shocker! What does seem to happen however is that everyone forgets Nvidia did the same thing with their presentation slides with ridiculous claims for 4080's etc which turned out to be heavily massaged numbers. Go figure.

Heavily massaged numbers that can still be re-produced is one thing, but presenting numbers that are flat out impossible to achieve is a whole other level of douchery.

The theory is that either there was some miscommunication, or the data on the slides were typos or the numbers were estimates based on what marketing was told from engineering and the numbers turned out to be unachievable and no one updated the slides - So I don't think AMD deliberately published fake numbers, but it's still a very bad look

 

[SpellowHouse]

I imagine that they believe that the upsold sales will outweigh anyone refusing to pay/cannot pay and they're possibly right on lists on owned gpu's on here 4090's appear with with high percentage so clearly there are no shortage of people willing to pay. If someone actually needs a card rather than it simply being an upgrade itch "I don't really need it I just want one" they'll have to pay whatever Nvidia wants and thats the direct consequence of a near monopoly. Either way Nvidia doesn't care you're just a cash cow to them.

Nothing they do makes sense to me any more. The amazing thing is that NVIDIA don't seem to understand what's happening. There is talk of them cancelling the 4090ti, talk of them delaying the release of the 5000 series by a year. They can't be bothered to release their own 4060ti 16GB. Everything indicates they aren't doing as well as even they anticipated. But the fact that they even released a 16GB means they are aware of the problems.
The real killing point here is that most of the problems would go away if NVIDIA just reduced the prices or stopped scaling back the products (one or the other). If NVIDIA wants to charge Apple prices, then they have to provide products that people actually want, not cut down pieces of ****. The 4080 for example is a good product, but the pricing doesn't even make sense within their own range of absurd prices. Everything below the 4080 makes no sense at all. Rubbish products at rubbish prices.
Perhaps NVIDIA don't care. But one thing for sure, I ain't no cash cow. I am not going to buy a rubbish product at a wildly inflated price. If they want to charge those prices, then they have to at least provide a good product. If they want to sell the current line-up, then the prices have to come down - a lot.

 

[GhostDog1981]

Nothing they do makes sense to me any more. The amazing thing is that NVIDIA don't seem to understand what's happening. There is talk of them cancelling the 4090ti, talk of them delaying the release of the 5000 series by a year. They can't be bothered to release their own 4060ti 16GB. Everything indicates they aren't doing as well as even they anticipated. But the fact that they even released a 16GB means they are aware of the problems.
The real killing point here is that most of the problems would go away if NVIDIA just reduced the prices or stopped scaling back the products (one or the other). If NVIDIA wants to charge Apple prices, then they have to provide products that people actually want, not cut down pieces of ****. The 4080 for example is a good product, but the pricing doesn't even make sense within their own range of absurd prices. Everything below the 4080 makes no sense at all. Rubbish products at rubbish prices.
Perhaps NVIDIA don't care. But one thing for sure, I ain't no cash cow. I am not going to buy a rubbish product at a wildly inflated price. If they want to charge those prices, then they have to at least provide a good product. If they want to sell the current line-up, then the prices have to come down - a lot.

But only you will lose out sadly without having something decent to play games on, not Nvidia who can rely on Enterprise business.

Nvidia obviously think gaming is now a small focus for their business hence the poor product development for the masses.

 

[Dave2150]

I'm still baffled by the way NVIDIA is behaving. With the disastrous launch of the 4080, the un-launch of the 4080 12GB, you would think they would learn their lesson, but subsequent products clearly says not. This is the worst series, by far.

So what on earth are they up to? Surely this can't be a blunder. One bad card is a blunder, a whole range is a plan?

Are they deliberately destroying the upgrade market because they think it has no future, so they expect us only to buy new cards with a new PC? Or is this a huge blunder that they are going to correct with the 5000 series?

Did they really hope that DLSS 3 would sell poor quality cards? Are they using low amounts of RAM as inbuilt redundancy? What do you think?

Like I said at the start, I am still baffled, so I am interested to hear what people think.

Nvidia have > 85% dedicated GPU marketshare. They are making huge profits and are selling significant volumes of cards. They'll continue to do what they currently are, though can easily get away with another 10%+ price hike for Nvidia 5000 series.

 

[Jay85]

Nvidia have > 85% dedicated GPU marketshare. They are making huge profits and are selling significant volumes of cards. They'll continue to do what they currently are, though can easily get away with another 10%+ price hike for Nvidia 5000 series.

Is that as a whole or just gaming? I doubt they would get away with it again if the reaction for 4000 series is like this already. You would be literally shooting yourself in the foot twice...

 

[Dave2150]

Is that as a whole or just gaming? I doubt they would get away with it again if the reaction for 4000 series is like this already. You would be literally shooting yourself in the foot twice...

As a whole. 4000 series are extremely successful. Amount of people that stepped up to get a 4090 (as it's the only card that really makes sense) is significant.

Biggest reason Nvidia get away with it is software and G-Sync ecosystem though.

 

[Jay85]

As a whole. 4000 series are extremely successful. Amount of people that stepped up to get a 4090 (as it's the only card that really makes sense) is significant.

Biggest reason Nvidia get away with it is software and G-Sync ecosystem though.

Yeah was gonna say i think the 4090 was the only one worth noting, the 4080 would have been had it been released at a lower price point.

I feel the 4000 series as a whole though has been a big disappointment for most. This forum and many others speaks for itself.

 

[gjbf1]

As a whole. 4000 series are extremely successful. Amount of people that stepped up to get a 4090 (as it's the only card that really makes sense) is significant.

Biggest reason Nvidia get away with it is software and G-Sync ecosystem though.

While that's true of some getting the 4090 (I'm embarrassed to be one) I doubt it offsets the lost sales in the midrange.

 

[Dave2150]

While that's true of some getting the 4090 (I'm embarrassed to be one) I doubt it offsets the lost sales in the midrange.

We'll never know for sure. Selling one £2000 4090 is much more profitable than selling 10x £200 mid range cards of old (Yes midrange did used to be £200 lol!). Just the physical shipping alone would be a huge saving, considering the price of global shipping these days.

4090 PCB is also tiny. Sure the AD102 GPU is big, though the BOM of a 4090 isn't that huge. Small PCB, GPU die, 12x2GB VRAM modules, etc etc. Would love to know for sure, though I think it probably costs less than £200 to make one. R&D cost added, it's still an insane profit.

 

[GhostDog1981]

While that's true of some getting the 4090 (I'm embarrassed to be one) I doubt it offsets the lost sales in the midrange.

I’m not sure it cost Nvidia that much to make a 4070ti downwards. Meaning if they don’t sell they’re not losing much anyway.

They’re also holding performance back for next gen and gen after as advancements in gpu have plateaued.

 

[SpellowHouse]

I have to disagree with anyone who says the 4000 series is a success!

While that's true of some getting the 4090 (I'm embarrassed to be one) I doubt it offsets the lost sales in the midrange.

Nothing wrong with a 4090, if you can justify the cost.

But I think you are right. Maybe a lot of potential 4080 buyers stepped up to a 4090, but they are the enthusiasts. The bulk of buyers are in the xx60 range, and I don't think that the 4090 sales make up for the losses in lower level cards sales. The midrange is a disaster.

 

[gjbf1]

I have to disagree with anyone who says the 4000 series is a success!



Nothing wrong with a 4090, if you can justify the cost.

But I think you are right. Maybe a lot of potential 4080 buyers stepped up to a 4090, but they are the enthusiasts. The bulk of buyers are in the xx60 range, and I don't think that the 4090 sales make up for the losses in lower level cards sales. The midrange is a disaster.

Yes that's my thinking. I expect the profit margin is huge on the 4090. But most businesses make money off volume. They must have lost tens or hundreds of thousands of sales worldwide on 60 series or even 70 series. The enthusiast 4090 tier cannot possibly make up for that.

 

[Blackjack Davy]

Yes that's my thinking. I expect the profit margin is huge on the 4090. But most businesses make money off volume. They must have lost tens or hundreds of thousands of sales worldwide on 60 series or even 70 series. The enthusiast 4090 tier cannot possibly make up for that.

Pile 'em high sell 'em cheap. Not for Nvidia! They probably think they can sell high to AI and their other business interests, gamers are not their concern.