@Daniel - LG
There three potential prices to discuss here... original MSRP, real MSRP and street price?
Looking at the direct competition...
Dell Alienware AW3418DW has an original price listing of £1470 on their website, but I've not known Dell to actually list it above £1100 on their website, and this is the typical non-sale price elsewhere, therefore I consider the real MSRP to be £1100. As for street price, I don't know anyone that has paid more than £1000, and a number of people on this forum that have paid less than £900, often with a 5 year, warranty after haggling with Dell.
Acer X34P has a MSRP of £999 now; also, a warranty extension to 4 years costs £30. However, it only takes a small amount of patience to find this model on offer, with a one-day sale price of £599 being the lowest price last month, and then £699 on a one-day sale price earlier this week. The X34P often appears elsewhere for £799 - £849.
You might argue that these models are not straight-up direct competitors, as the LG is native 144Hz and offers nano-IPS; however, all three monitors will run at 120Hz, and the general feeling is that >100% sRGB has no benefit for gamers (which is your target market).
The AOC AG352UCG6 is arguably a dark horse in this discussion, although it is 35" and a VA panel, its MSRP of £749 certainly warrants consideration by shoppers.
Taking all this into consideration, an MSRP of £1100 seems reasonable on paper, but there is no way I'm going to pay that much! Your main competition for sales is surely the Acer X34P because of the aggressive pricing right now (I think this has put LG in a REALLY difficult position), and the closer the 950G launch date gets to November and Black Friday, the higher the chance of people holding out for a deal, and I expect to see the Acer X34P for £699 or less between now and then. If the 950G turns out to be superior to the X34P, then my personal target purchase price is maximum £900 (ideally closer to £800), and if not clearly superior to the X34P then street price needs to be comparable to the Acer. Preferably, you should follow the sagely advice of
@Daftbrown and send me one in exchange for a not-very-technical review!
Though convoluted, I hope that I've given a thoughtful response. I think the key question might not be what the formal MSRP will be, but rather what sale price will you offer to the OcUK forum faithful. Sale prices of the Acer X34P must be giving you a real headache!