You're right, but also wrong. The statement from LG via rtings is that the effect is cumulative, so 8 hours total per day of static objects - even interspersed with other content - is still 8 hours of, for lack of a better term, damage. So 5 days of 8 hours per week for your 40 hour work week is 40 hours worth of burn-in damage done that week.... Now it seems from the rtings test that you're still pretty much looking into the thousands of hours for damage to be visible, so it's likely you could get away with it for a few years... And LG has actually made progress on the burn-in front from the 7 series to the current X series so it may or may not be a factor for most folk. I wouldn't like to risk spending £1500+ for "potentially" 2 years worth of use myself... That's why my C9 is strictly movies/tv/gaming