I had never even considered East Yorkshire / Yorkshire wolds as a lovely part of the world until my wife's parents moved there 6 years ago.
They live a mile or so from Pocklington which is a small market town with a nice vibe. There's lots of other lovely villages and towns nearby (Malton, Thirsk, Pickering, Stamford Bridge) and miles of countryside to enjoy. To me, its like the cotswolds without the tourist and less elitism.
It's also pretty easy to get to the coast with Whitby, Scarborough, Bridlington and Filey not being too far away.
If I didn't have to work, I'd absolutely move there but there are not an awful lot of jobs around and most people commute to York / Hull.