For me personally Star Wars Galaxies was the height of MMO's and the draw of SWG was that the community made the game feel alive, Go into Mos Eisely cantina to get a buff from a Twi'lek dancer player before you go PvP'ing in Restuss and maybe even bump into some friends while waiting for your buff to be applied, See bounty hunters at the bar, Jedi duelling outside, Bounty hunters hunting Jedi outside etc.... It was excellent and it was doing well, Even after the NGE "new game experience", Until SWTOR was announced and things weirdly started going funky, Game updates stalled, Servers started becoming unstable and even though the game was still profitable it was managed by idiots and instead of simply swapping management it was shut down so it wouldn't be competition to the inferior, IMO, SWTOR, That for me was the last great MMO, The ones now are arcade-like fun in comparison, Good but not great.