Caporegime
its the people that buy them, some guy stacking shelves at Tesco could probably buy one yet they can't afford to run a sports cars so cry like a baby about the fuel cost and say the car is rubbish as a result. You don't see people with SL55's, M3', or STIs etc crying because they are expensive cars to run and similar MPG, because they can afford it and bought the cars for the performance.
And thats the problem, people who can afford to run them will just buy something better in the first place, the RX8 is in no-mans land, it's the answer to a question no-one asked.