There are many reasons Disney are not doing as well over the last 3 years, but I would partly put it down to them riding a high from the years prior. They have had too much success that now when you compare it to that, it appears that Disney are failing, when in fact it's just that their massive success has currently ended.
Just to be clear, we're talking about "Disney" share prices, correct? Which means Disney "the whole company", and not just Disney "the film maker"?
I feel the need to clarify that as the Disney share price is not directly linked to the individual movies they make (failures or successes), instead it's directly linked that of their own parks, their "branding" arm, the land they own etc, alongside the performance of the 200+ other companies they own which have mostly been making a profit year on year (about 7% overall according to Disney's financial filings) and therefore "should" have been increasing Disney's share price, but it's not, and the reason its not isn't just down to a few failed movies this year (something the board have no direct control over) but its down to the investors perceived "worth" of Disney i.e. the share price relates to how confident investors are that a company will make them money - the money money investors believe they'll make, the more shares they buy, the higher the share prices rises etc..
My argument from my OP is very simple - the Disney board has said "We increase shareholder value" and, for the past three years, the direct evidence is that "no they don't", again what is said vs what is done. However, if their statement instead had been "We ***aim to*** increase shareholder value ***in the near future***" then I can't make the same argument, because that statement would be true, unlike the one they've actually made.
So I'm not making the argument of "Their movies are woke so thats why shares are down" I'm pointing out what the board have said vs what they have recently done are opposite with one thing being false and the other being true (maybe calling it a "lie" in my OP is too harsh for business speak TBF).