you should care even if you are not a business, because if there is no support and lack of updates, you ultimately end up instability, increased power draw, and lower performance relative to Windows 10.
even gamers should be concerned, and i do care because i dont wanna be blackmailed into migrating to Win10, even if win10 is better than win7 like some say, so what i dont wanna migrate, isn't that my right ? so why make it hell for me to stay, keep naging me and pushing me into the edge for me to jump.
i really wish microsoft slips, and end up with some serious class action lawsuit over win10 crap.