Its not just this though. Tooned was good, but they openly admitted it was an attempt to seem more fun and less corporate.
They have banned their mechanics from wearing shorts because it looks unprofessional, which goes down really well in the 40C+ far east races.
They took months and months to decide a driver line up because its a decision driven by a board of corporate souless suits rather than a racing team interested in actually racing.
And they appear to have took so long to decide on a new livery that all they seem to have come up with is painting the wing mirrors red on the same livery they have been running for the last decade, even though none of the partners that inspired the colours are associated with them any more.
Everything they do just shouts corporate greyness, and eveything they do to try and dispell that is so cringeworthy that it makes them look even worse.
Just look at the hype around the new livery all over the internet over the last year... and then look at what they went with! Its so sad.