According to
Business of Apps, in the UK, the average 18-34 year-old watches over an hour of Netflix every day, showing just how often we’re allowing such companies access to our devices and data. We wanted to shed light on how this entertainment giant stores our data and the different points they track on us.
To achieve this, we extracted the Netflix data from 5 millennials who are all avid users of the streaming service, in order to discover exactly what sort of data Netflix tracks on users. To gather the data,
iPhone Backup Extractor was used to pull out raw data stored by the Netflix app on each user’s mobile device.
not surprising
We found Netflix keeps track of the following user data
- Most-watched categories
- Most-watched lists
- Total number of hours spent watching Netflix
- Number of minutes spent watching each flix
- The title, episode, description, and type of content (movie or episode) watched
- Date last viewed
- Flix completed and unfinished
- Whether the user is the Netflix account owner
- Whether the flix was watched on a mobile