Interesting article on Autocar about options.
Why car makers are trimming the variety and number of options | Autocar
Analysis of how brands from Dacia to Vauxhall are rationalising their cars' ranges of optionswww.autocar.co.uk
Said this a good while back when will legacy auto cotton on to Tesla's options 'lite' style production, appears it only took a couple of years and a global supply shortage.
In terms of choice it is terrible, with Kia it basically means you are being forced to higher specs to get one thing you might want, say a pan roof, whilst yes it can make things easier, it gives you less choice and loads of compromise and in my case every time I have looked at a Kia/Hyundai etc, the only choice is the top choice to get the things we are after and a lot of stuff we don't care about.