yes i would prefer to pay a little more then have a better tim
my skylake 6700 runs super cool and clocks up to 5ghz with no heat issues.
this having to delid a 7700 just to run decent temps seems silly and shows intels shortsight on this subject
I think there's more to this that being "shortsighted".
When you're clever enough to design and produce these CPUs, why would you not bother about the thermal paste you're using ?