Now's your time AMD

shadow_boxer · 21 Aug 2018 at 09:33

Would love to see AMD respond with a stonking mid to high end card at a great price point. Can't see it happening though.

LePhuronn · 21 Aug 2018 at 09:55

At least 14 months from here until Navi.
Vega already respun on 7nm for Vega 20 Instinct
Hynix HBM2 viable again
...
7nm RX Vega? A little bit faster in the core, a chunk faster in the memory, noticeably lower power draw, generally a cooler, more performant and cheaper Vega? It still wouldn't beat the 1080 Ti, but it would be consistently superior to the 1070, 1070 Ti and 1080 and a good chunk cheaper than RTX 2000.

It may not be a competitor in overall performance, but it'll certainly be a competitor for wallets. Assuming Nvidia's mindshare and rampant fanboiism doesn't just run roughshot.

chaparral · 21 Aug 2018 at 09:56

It have to be something really special from AMD as I already have a G-sync monitor....

So would most likely have to buy a new monitor as well as the GPU

Tom|Nbk · 21 Aug 2018 at 09:56

I’ve given AMD some of my money instead. PS4 Pro ordered which I assume uses an AMD GPU

Now onto red dead redemption 2 in 4k and continued pc gaming with my 1080ti which right now is looking a solid investment from a year back

chaparral · 21 Aug 2018 at 10:09

Tom|Nbk said:
I’ve given AMD some of my money instead. PS4 Pro ordered which I assume uses an AMD GPU

I already have an Xbox one X

But have looked at changing my standard ps4 to a pro version..

TNA · 21 Aug 2018 at 10:11

Ayahuasca said:
I know that, but price wise that isn't going to be competitive, I'm talking if AMD surprise us all and bring out a series that can compete lower down for far less cash. Not sure how much nVidia can drop their prices on these without it looking like they've well and truly milked early adopters. That being said if they released new cards without RTX as a quick fix then people would lose faith in the tech. I think they're pretty confident AMD won't come up with much.

I cannot see it. Next we will probably see a RX 680 from AMD on 7nm, but that will not be until next year would be my guess. Question is how good will that card be? If it is good then it will EOL the Vega series.

KentMan · 21 Aug 2018 at 10:18

My only worry with Intel entering the fight is they will follow Nvidias path and make overpriced GPU's, because, well... its Intel... its not like they dont have a track record for over pricing products at all is it.

AMD have basically given up the high end fight, but thats actually sensible, as Nvidia hold the 4k 60fps crown, each generation that gets pushed further down the stack, AMD only need to compete with that, how long was 1080p 60hz the mainstay of PC gaming? in all probability it still is right now... once 4k 60fps becomes the norm, that too will be the mainstay for many years. AMD just have to target that, leave the 8k 144hz gaming to Intel and Nvidia to duke it out over, they'll trade blows with their £2,3,4,5K GPU's in the future, AMD can happily mop up the low to mid range. Its no secret that market segment is the largest, if they put all their efforts and research into maximising performance in that sector and keep refreshing it often with lower price points and newer features etc they'll end up taking large segments of that market and establish faith in their brand again.

Chasing the high end while nice for some of us consumers, its just not practical for a company like AMD right now, their focus is on the CPU segment and their console / custom segments, and starting to push back into the enterprise market with GPU. Consumer cards really dont make them as much money as people think they do, especially given how small a share of the TAM they own.

chroniclard · 21 Aug 2018 at 10:23

Have to wonder how much these GPU's cost to make and how much is actually gouging.

Also AMD have gouged prices on all their last few higher end cards too.

nashathedog · 21 Aug 2018 at 11:05

nashathedog · 21 Aug 2018 at 11:11

aoaaron said:
I know a lot of you guys see AMD as the unsung heroes but within the PC Graphics card realm, I can't help but feel they push the barriers for console gamers and just come to us when they need a bit more cash.

I get the vibe they just don't want to compete at the high end and sadly with 4k, ultrawide and VR pushing any enthusiasts towards upgrading... it makes it hard to take them seriously.

It's not that they don't want to compete at the high end, Of course they do, it's what they dream about, but they've had money limitations due to Zen taking priority that has held them back, It's that along with Raj Koduri's mismanagement that's resulted in them being so far behind.

As for AMD being seen as an unsung hero championing the little guy's cause, I'd be shocked if anyone truly believes that. AMD's as deceptive & heartless as any other company, They want our money & they're not above cheating & lying to get it, Even the most staunch supporter can't have missed this after the last couple of years.

beany_bot · 21 Aug 2018 at 11:14

nashathedog said:
It's not that they don't want to compete at the high end, Of course they do, it's what they dream about, but they've had money limitations due to Zen taking priority that has held them back, It's that along with Raj Koduri's mismanagement that's resulted in them being so far behind.

As for AMD being seen as an unsung hero championing the little guy's cause, I'd be shocked if anyone truly believes that. AMD's as deceptive & heartless as any other company, They want our money & they're not above cheating & lying to get it, Even the most staunch supporter can't have missed this after the last couple of years.

AMD is only hero by default. no one thinks they are some fantastically ethical company or anything. Just by being in the market they would help drive both AMD and Nvidia prices down. Exact same if AMD were ahead, we would be championing Nvidia to catch up to lower prices all round. Having a competeing product on the market significantly lowers price. No one is saying AMD are championing anything other than being competition driving down prices by default.

beany_bot · 21 Aug 2018 at 11:15

Tom|Nbk said:
I’ve given AMD some of my money instead. PS4 Pro ordered which I assume uses an AMD GPU

Now onto red dead redemption 2 in 4k and continued pc gaming with my 1080ti which right now is looking a solid investment from a year back

I've ordered a nintendo switch. Seems fun, I can take it on the go and my daughter will enjoy it. Really out of love with PC's just now.

chaparral · 21 Aug 2018 at 11:16

I had a few of the top end AMD/ATI GPU's through the years and they never been any cheaper then the top end NVidia GPU out at the same time...

Some my AMD/ATI cards where 9700pro. 9800pro, 9800pro AIW, XT1900XT-x

scritchyrat · 21 Aug 2018 at 11:17

Wait, so I have to take down my Dr Lisa Su as Che Guevara posters down now?

LePhuronn · 21 Aug 2018 at 11:21

scritchyrat said:
Wait, so I have to take down my Dr Lisa Su as Che Guevara posters down now?

I want that as a t shirt.

Jimmy Weirdarms · 21 Aug 2018 at 11:21

AMD are floundering. A day late and a dollar short, as the saying goes.

I hope they get back in the game - we need some real competition to help drive the prices down again, but from where I'm sitting, they don't have a great product lineup.

Who knows - as cryptocurrency mining-related demand drops off, maybe we'll see AMD prices drop, and really outshine nVidia in the mid-range. We can but hope.

beany_bot · 21 Aug 2018 at 11:23

chaparral said:
I had a few of the top end AMD/ATI GPU's through the years and they never been any cheaper then the top end NVidia GPU out at the same time...

Some my AMD/ATI cards where 9700pro. 9800pro, 9800pro AIW, XT1900XT-x

My 290x smashed Nvidia out the park for perf/$ Yeah it ran hot. But it didn't throttle. So who cares. It was a fantastic card.

scritchyrat · 21 Aug 2018 at 11:25

Jimmy Weirdarms said:
AMD are floundering. A day late and a dollar short, as the saying goes.

I hope they get back in the game - we need some real competition to help drive the prices down again, but from where I'm sitting, they don't have a great product lineup.

Who knows - as cryptocurrency mining-related demand drops off, maybe we'll see AMD prices drop, and really outshine nVidia in the mid-range. We can but hope.

They're not floundering at all. They just don't have their eggs in the DGPU basket right now. For them, it's all about CPU and console SKU which should, hopefully, provide them with the funds to make a full tilt at the DGPU sector again.

I think people seem to forget that they're a multi purpose technology company where Nvidia can concentrate every resource they have at DGPUs.

humbug · 21 Aug 2018 at 11:25

Tom|Nbk said:
Can you pull something out the bag to bring back that old school 'value for money' feeling that many of us remember in the early days.

For the record I'm on the bench, literally waiting on benchies for the Ti but wondering....

Can AMD capitalize on NVIDIA's price gouge?

Discuss.

Not happening, people only want AMD to be competitive so they can buy cheaper nVidia and that's just not sustainable, in fact its one reason why AMD no longer have any money, sure some people are happy to buy competitive AMD cards but its no where near enough.

I think AMD are done losing money hand over fist trying, from now on it will be just mid range RX 580 level, SoC and IP.

Chrisc · 21 Aug 2018 at 11:25

What most people want, is for AMD to be competitive and to drive down NV prices so they can buy that. Most probably have no interest in ever buying another AMD card.