AMD syoppedth budget branding with the launch of Fiji, confirmedwith Polaris.
Nvidia offered better bang for buck with Pascal than Vegas. Even with the lower models it is not like AMD is way cheaper,you have to look carrefull at the current design and what games you play.
Say a response,AMD simply don't have anything. They have no 12nm gaming GPu so will waitu til 7nm hits consumer level end of next year. Even then the rumours are mid-level perfotmance and jist a die shrink of Vega. AMD need a brand new architecture, but that might not happen until end 2020.
Short term they can try to.lower Polaris and Vega prices,but these are big chips themselves and Vega has very expensive memory. They don't have much space to lower prices and still make a survivable profit.
As ridiculous as Nvidia prices are, they can get away with it because AMD are generations behind.
Put it this way, a 2070 will.walk all.over a Vega 64 and.spit out the gristle for breakfast, LL while being cheaper and offer more features