What most people want, is for AMD to be competitive and to drive down NV prices so they can buy that. Most probably have no interest in ever buying another AMD card.
Right, AMD now know this, they haven't been competing at the highest end for years, sinking R&D at this level so nVidia fanboys are not fleeced quite so much is just not sustainable and its at an end.
From now on its the £300 or less level, that's where AMD do sell cards and make money.