You know why. They want to increase margins to account for lower sales,and make more money. They also tried to spin crypto didn't contribute to their bottom end(when it most likely did),overproduced dGPUs and don't want to reduce them. The same as Turing V1 when they made too much Pascal dGPUs. Also if costs went up over double(why the RTX3060/RTX3060TI replacement is £800),then surely the RTX4090 would have costed £2500?
Sounds almost like Nvidia makes most of its dGPU sales in lower price ranges,and got excited when cretins paid £800 for RTX3060TI dGPUs,etc and got a nice boost in margins.
Considering AMD and Intel have discounted their bread and butter CPUs and made losses,we shouldn't have sympathy for Nvidia who could have priced this generation "well" and still managed to upsell smaller chips and make them for more money. Then AMD is joining too,as even they probably never expected Nvidia to hand them a bonanza too.
Edit!!
Has the pandemic done something to the memory of PCMR? Nvidia literally tried the same thing barely 18 months before it started with Turing. That was after another cryptoboom,and also gamers paying beyond the odds for dGPUs. People were making all sorts of weird excuses for Turing pricing too.
Why does need to be explained all over again,when it is obvious what is happening? PCMR needs to show less trust in these companies - they are clearly playing us for fools.
There’s only one explanation…
People need an excuse to justify their stupid purchasing decisions and you can’t gloat online and show off shiny new hardware if you don’t have a reason to justify it. Someone will call them out lol.