It makes perfect sense, the 4070Ti is $900, its just replacing that with the 4070Ti Super, this is Nvidia, what did you think was going to happen?
The £1000 4080 is just a sales price.
Nvidia are giving you a slightly better Super version of existing cards at the same cost, you're supposed to like that. You're supposed to be happy, now you can buy one....
Funny, how you always make these small lies when it comes to nvidia. I bet in your mind the 4070 ti is $900 and and the 7900xt is $800, AMD win, even though it is the exact opposite.